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Product Marketing Manager (Med Device)

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Position Summary:
The Product Manager will be responsible for driving topline growth & profitability for the Straumann brand in North America, including the development and execution of product marketing strategies and new product launches that align with revenue growth targets. This role is based in our Andover, MA facility and follows a hybrid work schedule.

Job Responsibilities:

This position is responsible for, but not limited to, the following:

Leads product strategy and defines the roadmap for Straumann in North America.
Translates customer feedback into product development needs and communicates these to senior management and global headquarters. Develops business cases and strategic plans for product improvements that will drive market penetration and increase market share.
Develops product launch strategies and leads the cross-functional team to plan, implement and track launch activities.
Manage vendor relationships for all 3rd party products and services and be the point of contact for internal and external stakeholders.
Monitors key financial metrics (revenue, ASP, etc.) to ensure product profitability.
Conducts customer interviews and surveys and analyzes competitive intelligence to identify new product and market development opportunities, as well as competitive threats.
Develops a deep understanding of customer workflows and identifies friction points.
Provides accurate product forecasts and monitors inventory levels to ensure supply availability. Tracks sales performance and identifies corrective actions if sales are short of planned targets.
Provides product training and develops sales enablement tools (playbooks, demo’s, etc.) to support effective selling.
Creates product positioning and messaging for various customer segments.
Collaborates with marketing to create compelling campaigns that highlight product value propositions.
Also leads other strategic and operational projects and programs as per business need.
Closely interacts and collaborates with sales, marketing, education, training, regulatory, customer service, logistics, global headquarters and other functions to implement strategies and tactics to drive revenue and profit growth.
Serves as the point of reference providing first level support for queries related to the Straumann portfolio.
Supports Marketing Leadership with the development of the annual marketing plan.
Up to 20% travel
Other duties as assigned.

Minimum Qualifications:

Bachelor’s degree
3+ years of experience in product management or brand management

Preferred Qualifications:

Medical devices / biosciences / dental industry experience
Strong product marketing skills, business acumen and an entrepreneurial mindset
Team player with strong leadership and mentoring skills
Strong sense of ownership
Customer-oriented mind-set
Excellent verbal and written communication skills
Excellent interpersonal skills, team player with a focus on collaboration
Strong ability to develop business cases and marketing plans
Excellent analytical and forecasting skills
Excellent project management skills
Ability to manage multiple projects and meet deadlines in a fast-paced and dynamic environment
Excellent Microsoft Office skills

Salary: $105,000 - $125,000/Annually. The final pay for this position will vary based on geographic location and candidate experience relative to what the company reasonably anticipates for this position.

Whether you’re looking to build your career, improve your health, or brighten your SMILE, we offer generous benefits to help you achieve your goals.

Very Competitive total compensation plans (some positions include discretionary bonus, or Performance Share Units).
A 401(K) plan to help you plan for your future with an employer match
Great health, dental and vision insurance packages to fit your needs to ensure you’re happy and healthy. Straumann contributes a healthy portion towards employees’ premium.
Generous PTO allowance - plenty of time to recharge those batteries!

Please understand that we do not need external support by recruiting agencies and consultants to fill this vacancy. Thank you for respecting this.

Videos To Watch

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Employment Type: Full Time

Alternative Locations: United States : Andover (MA)

Travel Percentage: 0%

Requisition ID: 20268

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