Product Marketing & Operations Manager - Creative METAP

Product ops

Product Marketing & Operations Manager - Creative METAP

Location
:

Dubai

Employment Type
:

Regular

Job Code
:

A186245

Responsibilities

The TikTok Creative Product Marketing & Operations team develops world-leading tech solutions for ads creative production, interpretation, and optimization, empowering and inspiring advertisers, creators, and other third parties to deliver the best engaging creative experiences to end users. We are partner-oriented and dedicated to technical excellence. Our goal is to drive and lead technological innovation in the ads tech and creative industry, powering products and delivering value for our clients, creators, and the entire ecosystem.

We are seeking a Product Marketing & Operations Manager to join TikTok’s Creative Product Marketing & Operations team in Dubai. This role blends strategic planning, product marketing, and operational excellence to accelerate advertiser success and creative product adoption across METAP. The ideal candidate combines analytical depth with cross-functional leadership, bringing structure, insight, and innovation to how TikTok empowers brands and creators.

1. Strategy & Operational Excellence

• Partner with regional Operations and Sales teams to define and execute data-informed go-to-market and growth strategies for TikTok’s Creative and Creator solutions
• Lead high-impact, cross-functional initiatives that align with TikTok’s growth priorities and drive advertiser enablement at scale
• Design and implement operational processes, business planning, and performance frameworks that embed accountability and support sustainable product adoption and market expansion

2. Advertiser Enablement & Product Adoption

• Lead 1st-party and 3rd-party creative product adoption across METAP — Design and delivering workshops, trainings, and playbooks that elevate advertiser performance
• Partner with sales and marketing science teams to translate advertiser feedback into actionable insights, shaping future product development and feature prioritization
• Provide advertiser-level operational support and ensure a seamless customer experience across the creative product lifecycle
• Champion best practices and incentive programs that boost creative effectiveness and advertiser satisfaction

3. Data, Insights & Reporting

• Translate complex datasets into actionable insights and clear narratives that inform business decisions and product strategy
• Collaborate with Data Engineering, Product, and Marketing Science teams to uncover performance drivers and market opportunities

4. Cross-functional Collaboration

• Act as a strategic connector between Product, Sales, Business Marketing, and HQ counterparts to co-create advertiser-centric creative solutions
• Build strong partnerships with internal and external stakeholders across METAP to influence strategy and deliver measurable business impact

Qualifications

Minimum Qualifications:

• High proficiency in Turkish or Arabic, both written and oral: In this role, you will work closely with external partners across the METAP region. High proficiency in Turkish or Arabic, both written and oral, is required to support client communications, facilitate collaboration, and ensure smooth coordination with stakeholders across Turkish- and Arabic-speaking markets.
• Master’s degree or equivalent experience in an analytical, business, or marketing-related field
• 5 years’ experience in strategy & operations, product marketing, or advertiser success roles within digital advertising or technology environments
• Experience in digital advertising ecosystems, product management, or creator marketing
• Self-starter with strong project management skills, ability to grasp core context, identify key risks, and cooperate with all parties to achieve goals
• Analytical, data-sensitive, and goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial-and-error iterations, and constantly improving through proficiency in data analysis tools

Preferred Qualifications:

• Demonstrated success managing cross-functional projects in fast-paced, global organizations
• Experience with TikTok Creative, Creator and AI Solutions (e.g., TikTok One, TikTok Symphony) and familiarity with marketplace dynamics

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

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Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

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Diversity & Inclusion

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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.