Product Marketing Writer

About CareScout:
Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system – and we are deeply committed to a sense of belonging for all, in all phases of life.

We’re creating a new experience to help all Americans age with confidence. At CareScout, we are reimagining how families plan and pay for long-term care. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us!

CareScout is a division of Genworth Financial, Inc, a Fortune 1000 provider of products, services and solutions that help families address the financial challenges of aging.

Position title
Product Marketing Writer

Position location
Strong preference for individuals in Richmond, VA or New York, NY. We will consider exceptional candidates outside of these regions.

Your role

As we expand and improve our CareScout products and services, we’re looking for a product marketing writer who can use strategic and evocative storytelling to transform complex product details into accessible, persuasive messages that spark curiosity, foster engagement, and inspire action. By collaborating closely with product, marketing, and sales teams, you will help shape the narrative of our products and ensure that every piece of content, from web copy to ad campaigns, consistently supports the product vision and business goals.

What you will be doing

• Create clear and persuasive written content, including product descriptions, website copy, blog articles, case studies, email campaigns, brochures, one-pagers, and advertisements.
• Work with marketing and product teams to shape core messaging, positioning, and brand voice for new and existing products.
• Utilize market, competitor, and customer research to tailor content for target audiences and ensure it effectively addresses their needs.
• Collaborate with designers, product managers, and sales teams to synchronize content strategy with business objectives.
• Integrate SEO best practices into product-related content to expand its reach and effectiveness.
• Develop other content as needed to support organizational goals.

What you bring

• 5+ years of experience in product writing or similar roles.
• Bachelor’s degree (or equivalent) in journalism, English, communications, or related discipline
• Exceptional writing skills, with a keen ability to craft engaging and grammatically precise content.
• Solid grasp of marketing concepts, buyer psychology, and strategic content development.
• Talent for translating complex product features into accessible benefits for diverse audiences.
• Strong research abilities for gathering and distilling information from multiple sources.
• Experience managing multiple writing projects and meeting tight deadlines in fast-paced environments.

Employee Benefits & Well-Being

Genworth and CareScout employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.

• Competitive Compensation & Total Rewards Incentives
• Comprehensive Healthcare Coverage
• Multiple 401(k) Savings Plan Options
• Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
• Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
• Disability, Life, and Long-Term Care Insurance
• Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
• Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
• Caregiver and Mental Health Support Services