Product Planning Specialist

About the Company :

CHANGAN Automobile is one of the four major Chinese automobile groups, boasting a heritage spanning 163 years and 40 years of car manufacturing experience. We have 14 manufacturing bases and 39 plants worldwide. As a leading Chinese car manufacturer, CHANGAN Automobile has self-owned brands including CHANGAN UNI, CHANGAN NEVO, CHANGAN LCV, DEEPAL, and AVATR, and joint venture brands including CHANGAN Ford, CHANGAN Mazda, and JMC. In 2021, the cumulative sales of CHANGAN's self-owned brand exceeded 20 million units. Up till April 2024, the cumulative sales of Chinese brands under CHANGAN exceeded 26.33 million units.

CHANGAN Automobile has more than 18,000 engineers and technicians from 31 countries around the world and has established R&D network of ten cities in six countries in Chongqing, Beijing, Shanghai, Dingzhou in Hebei, Hefei in Anhui, Turin in Italy, Yokohama in Japan, Birmingham in the UK, Detroit in the US and Munich in Germany. We have a professional automotive R&D process and testing & verification system, to ensure that each product can endure more than 10 years or 260,000 km of use.

About the Role :

Primarily responsible for product planning and management tailored to the Middle East and Africa regional markets and user characteristics.

Responsibilities :

• Conduct market feasibility studies for new products and propose market positioning, product positioning, competitive positioning, and user positioning. Define product concepts and configuration ranges, and participate in developing market equations;
• Responsible for defining products and setting development priorities tailored to specific regions based on strategy, users, and competition. Monitor the achievement of product definition objectives and refine key selling points.
• Manage product lifecycles according to planning, proposing action strategies based on market, competitive, and demand analysis.

Qualifications :

• Professional Skills :
• Familiarity with basic automotive structure and principles;
• Familiarity with product planning and development processes;
• Proficiency in common product planning tools and methodologies, understanding of market and user research processes, and fundamental approaches.
• Comprehensive Qualities :
• Passionate about creating hit products; dedicated to researching automotive innovation technologies; market-savvy; strong verbal communication and teamwork skills; highly responsible with a strong sense of dedication; adept at applying new methodologies to solve problems; active thinker with a love for learning;
• Aligns with leading culture; possesses excellent organizational, coordination, communication, and planning abilities.
• Education Requirements : Bachelor's degree or higher.
• Prior experience in product planning or overseas product planning is preferred.
• Other: Preference given to candidates with a valid driver's license and at least one year of practical driving experience.