Proficient Digital Analytics & Reporting

Role Purpose

The Digital Analytics & Reporting role within the telecom operator's digital team is responsible for providing actionable insights to drive data-driven decision-making. This involves collecting, analyzing, and interpreting digital data to measure the performance of online channels, identify trends, and optimize digital strategies.

Key Accountabilities

• Develop and implement a comprehensive digital analytics strategy aligned with the overall business objectives.
• Collect, analyze, and interpret digital data from various sources (e.g., websites, mobile apps, social media) to track key performance indicators (KPIs).
• Provide regular reports and dashboards that highlight key trends, insights, and recommendations.
• Identify opportunities for improvement and optimization based on data-driven analysis, particularly in relation to digital campaigns aimed at growth.
• Collaborate with cross-functional teams to ensure data accuracy and consistency across the organization.
• Utilize digital tools and technologies to track the performance of apps and web platforms, enabling effective measurement and optimization of digital initiatives.
• Analyze digital campaign data to identify the most effective strategies and channels for driving growth and engagement.
• Provide insights and recommendations for optimizing digital campaigns based on performance data.
  
  

Key Competencies

Behavioral

• Self-Development
• Drives achievement
• Creativity and Innovation
• Analytical thinking and Problem-Solving
• Ethics and Compliance
  
  

Professional

• Project Management
• Planning and Organizing
  
  

Technical

• Marketing Strategy and Planning
• Business Partner Management