Program Manager - Sales

Overview

We are seeking a highly driven Program Manager – Sales to design, execute, and oversee strategic sales programs that drive revenue growth, process efficiency, and team performance. The ideal candidate will collaborate cross-functionally with sales leadership, marketing, operations, finance, and product teams to ensure the seamless execution of sales initiatives. This role requires strong program management, analytical, and stakeholder management skills to support scaling business growth.

Key Responsibilities

Sales Strategy & Planning

• Partner with sales leadership to define annual and quarterly sales objectives.
• Translate business goals into scalable programs that drive pipeline growth and sales performance.
• Identify and implement best practices to optimize sales processes.

Program Management & Execution

• Own end-to-end execution of strategic sales programs and initiatives across regions/segments.
• Define program scope, objectives, success metrics, timelines, and deliverables.
• Drive adoption of sales enablement tools, CRM enhancements, and process improvements.

Performance Management & Analytics

• Track sales performance against KPIs (revenue, pipeline health, conversion, customer acquisition costs).
• Generate dashboards and insights to guide sales leadership on performance trends and areas for improvement.
• Support forecasting, pipeline reviews, and executive reporting.

Cross-Functional Collaboration

• Work closely with Marketing to align demand-generation campaigns with sales initiatives.
• Partner with Operations and Finance to ensure accurate quotas, incentives, and compensation plans .
• Collaborate with Product teams to integrate customer feedback into product development.

Change Management & Enablement

• Drive adoption of new processes, tools, and systems within the sales team.
• Design and run training programs, playbooks, and enablement resources.
• Act as a bridge between frontline sales and leadership, ensuring alignment and smooth execution.

Qualifications

• Bachelor’s degree in Business, Sales, Marketing, or related field (MBA preferred).
• 3+ years of experience in sales operations, program management, or sales strategy .
• Strong understanding of sales processes, and data analytics .
• Proven ability to manage cross-functional programs with measurable business outcomes.
• Excellent communication, stakeholder management, and problem-solving skills.
• Strong analytical mindset with proficiency in Excel, Google Sheets,SQL, or similar tools .

Key Skills

• Program/Project Management
• Sales Operations & Enablement
• CRM (Salesforce, HubSpot, or similar)
• Strategic Planning & Execution
• Data Analytics & Reporting
• Cross-Functional Collaboration
• Change Management