Promo Writer

With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Pocket FM is on a mission to build the world’s largest AI-powered audio streaming platform. Rapidly growing in the US and India, with strong momentum in Europe and LATAM, we are redefining how stories are created, owned, and consumed. What sets us apart? We’re an AI-first company, leveraging cutting-edge generative AI to transform every part of our ecosystem- from content creation and language localization to marketing, distribution, and monetization. Our in-house AI has already powered 10% of our US revenue and is delivering original, AI-generated audio series. We’re also expanding into new storytelling formats, such as comics and web novels, all built on the foundation of our proprietary AI platforms.

You can get more updates, insights, and everything behind the scenes at Pocket FM here- https://xtra.pocketfm.com/

Job Overview:

As a Promo Writer focused on Crime, Thriller, and Horror categories, you will craft short-form (2 minutes) and long-form (30–40 minutes) video ad scripts that captivate users, spark curiosity, and drive measurable growth.

This role is perfect for a creative storyteller who can hook audiences instantly, optimize using performance insights, and thrive in a fast-paced, data-driven environment. You will work closely with business and marketing teams to continuously refine ad content that boosts installs, engagement, and delivers low CPI.

Role Responsibilities:

• Script High-Impact Ads: Write compelling short- and long-form ad scripts for Facebook, TikTok, and YouTube that promote our audio-series content and attract new users
• Story Hook Development: Identify gripping themes and powerful hooks from Crime, Thriller, and Horror stories to craft multiple high-retention scripts with maximum reach
• Data-Driven Optimization: Analyze campaign data (CPI, CTR, retention, completion rates) to refine scripts, participate in A/B testing, and iterate toward top-performing variations
• Audience-Centric Writing: Tailor scripts for American audiences, ensuring cultural resonance and content that feels native to each platform while staying true to brand voice

Skills & Qualifications:

• Experience & Expertise: 3+ years in copywriting or content creation, ideally in performance marketing, social media ads, or long-form content (experience in Crime/Thriller/Horror a strong plus)
• Proven Track Record: Demonstrated success in writing high-conversion ad content for platforms like Facebook, TikTok, and YouTube
• Analytical Mindset: Ability to leverage data insights (CPI, CTR, retention) to optimize and scale content
• Cultural Fluency: Deep understanding of American audience behavior, cultural trends, and storytelling preferences
• Platform Savvy: Awareness of emerging social media trends with skill in crafting content that feels native to each platform

Preferred Qualifications:

• Experience across both short-form and long-form writing
• Social media certifications (a plus)