Promo Writer

With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Pocket FM is on a mission to build the world’s largest AI-powered audio streaming platform. Rapidly growing in the US and India, with strong momentum in Europe and LATAM, we are redefining how stories are created, owned, and consumed. What sets us apart? We’re an AI-first company, leveraging cutting-edge generative AI to transform every part of our ecosystem- from content creation and language localization to marketing, distribution, and monetization. Our in-house AI has already powered 10% of our US revenue and is delivering original, AI-generated audio series. We’re also expanding into new storytelling formats, such as comics and web novels, all built on the foundation of our proprietary AI platforms.

You can get more updates, insights, and everything behind the scenes at Pocket FM here- https://xtra.pocketfm.com/

Job Overview:

As a Promo Writer specializing in fantasy content, you will create both short-form (2-minute) and long-form (30–40 minute) video ad scripts designed to captivate audiences, spark curiosity, and drive measurable growth.

This role is ideal for a creative storyteller who can craft instant hooks, iterate using performance insights, and excel in a fast-paced, data-driven environment. You will collaborate closely with business and marketing teams to refine ad content that boosts installs, improves engagement, and achieves low CPI.

Key Responsibilities

• Craft High-Impact Ad Scripts

Write engaging short- and long-form promo scripts for Facebook, TikTok, and YouTube that spotlight our audio-series content and attract new users.

• Develop Powerful Story Hooks

Identify compelling themes, tropes, and narrative moments from fantasy stories to create multiple high-retention script variations.

• Optimize Using Data Insights

Analyze performance metrics (CPI, CTR, retention, completion rates), participate in A/B testing, and refine scripts to drive top-performing results.

• Write for the Right Audience

Adapt scripts for American audiences—ensuring cultural relevance and platform-native storytelling while maintaining brand voice.

Skills & Qualifications

• Experience: 3+ years in copywriting or content creation, preferably in performance marketing, social media advertising, or long-form storytelling.

• Proven Ability: Track record of crafting high-converting ad scripts for platforms such as Facebook, TikTok, and YouTube.

• Analytical Approach: Ability to interpret and apply data insights (CPI, CTR, retention) to optimize content.

• Cultural Understanding: Strong knowledge of U.S. audience behavior, cultural nuances, and storytelling preferences.

• Platform Expertise: Up-to-date awareness of social media trends and skill in creating content that feels native to each platform.

Preferred Qualifications

• Experience writing across both short-form and long-form formats

• Social media or performance marketing certifications (added advantage)