Promo Writer - Facebook & Instagram

About The Role

We are looking for an experienced screenwriter / promo writer who loves storytelling and understands how content wins on Facebook and Instagram.

This role is for you if you enjoy drama, twists, bold characters, and emotional turns - and know how to reshape all of that into short, scroll-stopping promos that feel sharp, exciting, and native to Meta platforms.

Your writing will shape Reels, feed videos, stories, captions, and on-screen text that make viewers pause mid-scroll, lean in, and want to watch more.

What You’ll Do

• Write high-impact promo scripts for microdramas across Facebook and Instagram formats - Reels, feed videos, stories, and short promos - crafting strong hooks, captions, and opening lines that establish the core drama within seconds.
• Translate complex storylines and character arcs into short, punchy promo narratives without losing emotional impact.
• Analyse top-performing Meta content and audience response to identify effective storytelling patterns, and evolve promo writing by refining tone, pacing, and structure using both creative judgement and performance insights.
• Collaborate closely with video editors, graphic designers, and content teams to ensure copy, visuals, and on-screen text work seamlessly together.
• Stay updated on Meta trends, audience behaviour, and content formats, and apply these insights creatively to promo storytelling.
  
  

What We’re Looking For

• 3–6 years of experience in Meta-first screenwriting or promo writing for OTT platforms, web series, films, or D2C brands.
• Strong storytelling instincts with a clear understanding of short-form hooks, pacing, emotional beats, and payoff for Facebook and Instagram.
• Ability to write sharp, emotionally engaging, curiosity-driven copy that works across captions, dialogue snippets, and on-screen text.
• A structured, data-aware approach to creative work - comfortable using performance insights to inform decisions and improve output over time.
• A creative self-starter who takes ownership, works fast, and enjoys shaping stories under tight timelines.
  
  

Why Join Us?

• Opportunity to work in a fast-growing audio and content platform.
• Exposure to multi-language marketing and global user base strategies.
• A collaborative work environment with a data-driven and innovative approach.
• Competitive salary and growth opportunities in marketing and growth strategy.
  
  

About KUKU

Founded in 2018, KUKU is India’s leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India’s largest cultural exporter of stories, culture, and history to the world with a firm belief in “Create In India, Create For The World”.

We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India’s entertainment industry.

🌐 Website: www.kukufm.com

📱 Android App: Google Play

📱 iOS App: App Store

🔗 LinkedIn: KUKU

📢 Ready to make an impact? Apply now!

Skills: storytelling,entertainment,promo writing