Promotion Manager — FX/CFD Brokerage

Our client, a global FX/CFD brokerage firm currently in the process of obtaining its SCA Category 5 license in the UAE, is seeking an experienced Promotion Manager. This role is responsible for designing, managing, and executing compliant promotional and marketing campaigns for financial products and services within a regulated environment. The ideal candidate will ensure all promotional initiatives support the firm’s strategic growth objectives while fully adhering to SCA advertising and conduct standards.

Key Responsibilities

• Develop and execute promotional strategies and marketing campaigns aligned with the firm’s SCA Category 5 licensing scope.
• Ensure all marketing content and promotional activities strictly comply with SCA advertising standards, disclosure requirements, and conduct rules.
• Oversee creation and approval of promotional materials across digital platforms, events, print, and social media channels.
• Work closely with compliance, legal, product, and sales teams, as well as external agencies, to deliver approved campaigns on time and within budget.
• Monitor and report on campaign performance KPIs, ROI, acquisition, and engagement metrics; recommend optimizations.
• Stay up to date with regulatory developments, industry standards, and market trends; adjust promotional strategies accordingly.
• Maintain strong internal governance around promotion approval processes, documentation, audit trails, and risk controls.
• Provide guidance and internal training on compliant marketing practices in a regulated financial environment.
• Manage marketing budgets and ensure cost-effective promotional execution aligned with organizational goals.

Regulatory & Compliance Environment

• Strong understanding of SCA Category 5 promotional obligations, scope, and restrictions.
• Experience designing promotions within regulated financial markets (broker-dealer, asset management, investment services, or FX/CFD brokerage preferred).
• Knowledge of UAE regulatory frameworks and best practices in compliant financial product advertising.
• High level of attention to governance, approvals, documentation control, and audit readiness.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Finance, or related field.
• Minimum 5 years’ marketing/promotion experience, with preference for financial services and regulated environments.
• Demonstrated success running multi-channel campaigns (digital, events, partnerships) with measurable results.
• Strong knowledge of financial product promotion, client acquisition strategies, and regulatory advertising guidelines.
• Excellent project management, stakeholder communication, and cross-functional coordination skills.

Job Type: Full-time

Application Question(s):

• Are you familiar with UAE SCA advertising/promotion requirements or other financial regulators (e.g., FCA, ASIC, CySEC, DFSA)?
• Have you managed marketing or promotional campaigns specifically for FX/CFD or trading products?
• What is your expected monthly salary in AED?

Experience:

• marketing within a regulated financial services environment: 3 years (Required)

Location:

• Dubai (Required)