Public Relations and Events Senior Executive

Your Purpose:

Build MBGD’s PR Strategy and maintain public and media relations programs enhancing its public image. Cultivate good relationships between MBGD and key automotive and non-automotive regional media through planned publicity

campaigns and a wide range of PR activities centrally, regionally and locally. Fully responsible for all Media Events & IPTDs, Press Cars and Press Releases. Co-responsible for Regional Events and Product Launch events, Sponsorships and Partnerships.

• Plan, develop and implement a yearly PR strategy for the region, in line with the marketing strategy

• Provide PR support at GD level where required

Operational PR Tasks

• 
  Managing, steering and being the main contact for the PR agency

• Being the main contact to the Comm- department at MB AG

• Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email

• Liaising with colleagues and key spokespeople

• Researching, writing, and distributing press releases to targeted media;

• Collating and analyzing media coverage in the region

• Organizing events including press conferences, exhibitions, and press tours

• Supporting the planning and execution of PR- events (test-drives, press conferences, press events and international activities)

• Managing the PR aspect of a potential crisis situation

• Maintaining and updating specific information on the MBCME press center

• Maintaining a professional and close relationship with the media

• Managing the press fleet and maintaining accurate records and reports related to the press cars

Sponsorship- and Partnerships process

• 
  Adherence of the MBCME Sponsoring/Donation process

• Tracking of all Sponsoring/Donations inquiries

• Regular reports for the Local Sponsorship comitee

Events

• 
  Strategic planning and coordination of Media Events

• Planning and executing regional launches and events

Your Profile:

Technical knowledge

• PR experience in dealing with the press is a pre-requisite

• Automotive marketing experience is a plus

• Experience on the PR agency front / advertising agency experience is a must

• Ability to work with cross-functional teams

• Strong written and verbal communication skills

Soft skills/individual competence

Passion, Respect, Integrity, Discipline, Strong Analytical Skills, Excellent organizational and project management skills, Dedication, Commitment

Excellent fluent English and Arabic (written and verbal) is a must, German would be beneficial