Public Relations and Events Senior Executive

Objective of Position:

Build MBGD’s PR Strategy and maintain public and media relations programs enhancing its public image. Cultivate good relationships between MBGD and key automotive and non-automotive regional media through planned publicity

campaigns and a wide range of PR activities centrally, regionally and locally. Fully responsible for all Media Events & IPTDs, Press Cars and Press Releases. Co-responsible for Regional Events and Product Launch events, Sponsorships and Partnerships.

Main Tasks Description:

Strategic Approach PR:

• Plan, develop and implement a yearly PR strategy for the region, in line with the marketing strategy
• Provide PR support at GD level where required

Operational PR Tasks:

• Managing, steering and being the main contact for the PR agency
• Being the main contact to the Comm- department at MB AG
• Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email
• Liaising with colleagues and key spokespeople
• Researching, writing, and distributing press releases to targeted media;
• Developing content including editorials, Q&As, speeches, and briefing documents.
• Collating and analyzing media coverage in the region
• Organizing events including press conferences, exhibitions, and press tours
• Supporting the planning and execution of PR- events (test-drives, press conferences, press events and international activities)
• Managing the PR aspect of a potential crisis situation
• Maintaining and updating specific information on the MBCME press center
• Maintaining a professional and close relationship with the media
• Managing the press fleet and maintaining accurate records and reports related to the press cars

Sponsorship- and Partnerships process:

• Adherence of the MBCME Sponsoring/Donation process
• Tracking of all Sponsoring/Donations inquiries
• Regular reports for the Local Sponsorship committee

Events:

• Strategic planning and coordination of Media Events
• Planning and executing regional launches and events

Educational Background:

Graduate / Post Graduate degree in PR, Marketing or Business Administration with focus on communication and PR. Additional vocational training in creative writing, media training and crisis communications management preferred.

Technical Knowledge:

• PR experience in dealing with the press is a pre-requisite
• Automotive marketing experience is a plus
• Experience on the PR agency front / advertising agency experience is a must
• Ability to work with cross-functional teams
• Strong written and verbal communication skills

Soft skills / Individual competence:

• Passion, Respect, Integrity, Discipline, Strong Analytical Skills, Excellent organizational and project management skills, Dedication, Commitment
• Excellent fluent English and Arabic (written and verbal) is a must, German would be beneficial

Level of Experience:

Minimum 2 years of relevant experience.