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Public Relations & Communications Specialist

Wernersville, United States

Join a purpose-driven team at Caron Treatment Centers, where for nearly 70 years, we’ve been helping people find a path to recovery from addiction and rebuild their lives. We offer real careers with real opportunities for growth, comprehensive training, and a commitment to work-life balance. Our benefits include generous paid time off, company-paid life and disability insurance, professional growth and development, tuition reimbursement, a competitive 401(k) plan, and robust medical, dental, and vision plans. We’re proud to foster a diverse and inclusive environment, with a culture of teamwork, compassion, and dedication to our mission. Start a career that saves lives at a company that values yours!

Position is full time, Monday - Friday 8am-5pm.

Duties and Responsibilities:

1. Media Relations:

- Work with Director of Communications and PR and PR agency to support ongoing media relations efforts and initiatives
- Write and/or edit press releases, media alerts, fact sheets, pitches, by-line posts and blog, etc.
- Staff interviews with Caron experts and reporters
- Update and organize messaging/prep documents for Caron Subject Matter Experts
- Research and develop story ideas and topics as requested
- Develop alumni contacts for media outreach
- Vet incoming calls from media as assigned

2. Thought Leadership/Content Development

- Provide ongoing support for thought leadership initiatives including conducting research, developing talking points and creating PowerPoint presentations
- Manage and develop content for all channels, as needed, including video production and writing/editing blogs, bylines and white papers

3. Internal Corporate Communications

- Optimize communications strategies and tactics to enhance an internal culture of corporate awareness, transparency and engagement at every organizational level and for all constituents
- Work with the Communications/Public Relations Team to develop and communicate internal messages through a variety of communication mediums/channels (i.e. Sharepoint, emails, blogs, social media, video, newsletters and on-campus events)
- Support Caron leaders cross-functionally with aligned messaging and materials that facilitate and maintain a successful, consistent corporate message and voice across all current and potential communications
- Provide content for Caron’s internal communications channels

4. External Corporate Communications

- Create, manage, and execute e-communications plans to engage various constituents that support organizational goals and drive ROI.
- Manage the design and execution of email marketing campaigns from content development to layout, testing, deployment, and reporting of identified email marketing campaigns.

5. Work with Development, Clinical and Business Development teams to engage stakeholders and assist with event management as needed

6. Back-up, support and work collaboratively with the Director of Communications and Public Relations as well as other members of the Marketing team

7. Support PR Department with miscellaneous administrative responsibilities, such as maintaining DocuSign releases for projects and library of video/print clips; updating editorial calendars, alumni grid, and media tracker, etc.

8. Create contact reports, as appropriate, for interviews with alumni and meetings with agencies and internal constituents

9. Circulate media updates to internal distribution list

This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the task(s) that may be assigned.

Education / Experience Qualifications:

Bachelor’s degree in English, Journalism, Communications or related discipline

5-7 years of internal communications, including social media, experience

At least 5 years of experience with email marketing platforms

Proven media relations experience

At least 1-year agency experience preferred

If in recovery, 1 years of continuous sobriety preferred

Physical Requirements:

The physical and mental demands described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Light lifting and bending (10-20 lbs.)

Sitting, standing and typing for extended periods

Ability to use/maintain office equipment

Ability to travel

Ability to work non-traditional hours including some evenings, holidays and weekends

Knowledge, Skills and Abilities:

Superior communications skills, both verbal and oral

Excellent grammar and proofreading skills – knowledge of rules of grammar & composition

Organized and effective multi-tasker

Ability to prioritize and coordinate multiple assignments

Strong interpersonal skills with a team-first attitude required – must be able to interview alumni and families about sensitive topics

Ability to work independently in a fast-paced environment

Strong understanding of media relations

Familiarity with non-traditional media

Familiarity with media monitoring tools

Experience with using Microsoft Word, Excel, and PowerPoint in work capacity, and social media platforms such as Facebook, Twitter, and LinkedIn

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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