Public Relations Manager

Job Title: Public Relations Manager

Salary Range: $100,000 - $120,000 USD per year

Reports To: Vice President of Strategic Communications & Innovation

Work Schedule: Monday - Thursday in office, Fridays WFH

Who We Are

Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program.

Position Summary

The Public Relations Manager will support public relations efforts for Xponential Fitness and its portfolio of five brands. This role will serve as a key partner to brand leaders and executive leadership on PR-related needs, including media requests, interviews, messaging, and content development. The Public Relations Manager will also work closely with Xponential’s external PR agency, Fishman, to help coordinate responses, manage deliverables, and ensure alignment across initiatives. This role requires strong writing, organization, proofreading, and cross-functional collaboration skills, along with the ability to manage multiple priorities in a fast-paced environment.

Key Responsibilities:

Support public relations strategy and day-to-day PR activity for Xponential Fitness and all five portfolio brands
Partner with brand leaders and executive leadership on PR-related requests, media opportunities, interviews, talking points, and content development
Serve as a key point of contact with Fishman, Xponential’s PR agency, to coordinate requests, review materials, and track progress on PR initiatives
Draft, review, edit, and proofread press materials, responses, executive messaging, and other communications for accuracy, tone, and brand alignment
Help manage inbound PR requests and ensure timely, organized follow-up across stakeholders
Coordinate with internal teams to gather information, align messaging, and support media-related needs
Partner closely with the Marketing Technology team on communications that intersect with brand, digital, and content initiatives
Manage and maintain Xponential Fitness’s LinkedIn presence, including content coordination, publishing support, and ensuring brand consistency
Track deliverables, timelines, and approvals for PR-related projects
Support administrative aspects of the PR function, including scheduling, document review, version control, and stakeholder communication

Compensation & Benefits:

Base Salary of $100,000 - $120,000 USD per year depending on experience
Comprehensive Medical, Dental and Vision benefits
FSA/HSA Plans
Annual bonus opportunities
Monthly Cell Phone Allowance
401k plan with 4% company match
Complimentary corporate memberships to XPLUS and XPASS
Exclusive discounts on retail brand merchandise
On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services

Qualifications:

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field preferred
3+ years of experience in public relations, corporate communications, or a related field
Experience supporting multi-brand, agency, or corporate PR environments preferred
Strong writing, editing, and proofreading skills with a high attention to detail
Experience working with senior leaders and cross-functional stakeholders
Ability to manage multiple priorities and respond effectively in a fast-paced environment
Strong organizational and project coordination skills
Experience managing or supporting LinkedIn or other corporate social media channels preferred
Professional, polished communication skills and sound judgment in handling sensitive or high-visibility requests
Proficiency in Microsoft Office and Google Workspace

Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

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