Public Relations Officer (PRO)

Position Summary

The Public Relations Officer (PRO) plays a key role in managing all government relations, visa and licensing requirements, and brand representation activities for the company. In a luxury retail environment, the PRO also supports brand visibility, corporate communications, and VIP service coordination in alignment with the brand’s premium image.

Key Responsibilities:

1. Government Relations & Legal Compliance

• Handle all employee visa applications, renewals, cancellations, and labour card processing through relevant UAE authorities (MOHRE, GDRFA, DED, etc.).
• Manage trade licenses, company registrations, and permits, ensuring timely renewals and compliance with UAE regulations.
• Maintain up-to-date knowledge of UAE labour law.
• Liaise with ministries, embassies, and government departments for any official documentation or procedural requirements.
• Prepare and maintain accurate records of all government transactions and related expenses.

2. Brand & Corporate Representation

• Act as the official company representative for external and government-related matters, maintaining the brand’s high standards of professionalism and luxury image.
• Support the teams during store openings, luxury events, and collaborations, ensuring all required permits and approvals are obtained.
• Coordinate with mall management and local authorities regarding promotional campaigns and in-store events.

3. Employee Relations & Support

• Support new employees with onboarding formalities, including visas, Emirates ID, medical tests, and other legal documentation.
• Provide assistance to international staff with residence, travel, and dependent visas.
• Maintain confidentiality and professionalism when dealing with employee information and documentation.

4. Administrative Support

• Manage PRO-related budgets and submit periodic expense reports.
• Ensure timely submission of required reports to HR and Finance.
• Maintain effective filing systems for all government and company-related documents.

Qualifications & Experience:

• Bachelor’s degree in Business Administration, Public Relations, or a related field.
• Minimum 10 years of experience as a PRO in the UAE, preferably in retail, fashion or food & beverage industry.
• Strong understanding of UAE Labour Law, Immigration, and Free Zone procedures.
• Excellent communication (Arabic & English) and interpersonal skills.
• Proven ability to represent a premium brand image in external interactions.

Core Competencies:

• High level of professionalism and discretion.
• Strong organizational and time-management skills.
• Attention to detail and accuracy in documentation.
• Relationship building and stakeholder management.
• Flexibility and ability to handle multiple tasks under tight deadlines.