Recruiting Marketing Specialist

Description

What You'll Do

• Develop and maintain a consistent employer brand across all recruitment channels.
• Create high-quality written, visual, and video content for job postings, career site pages, social media, and recruitment campaigns.
• Manage the content calendar for recruiting channels and deliver timely, relevant posts.
• Partner with Marketing, HR, Operations, and other internal teams to ensure alignment in messaging and brand voice.

• Build and manage targeted recruitment campaigns on platforms including LinkedIn, Indeed, Meta, Google, and niche job boards.
• Optimize job postings and landing pages for SEO and performance.
• Recommend and manage paid media strategies to grow candidate pipelines for priority roles.
• Track ROI and provide insights to improve ad performance and spend efficiency.

• Support email and SMS outreach strategies to improve response rates and nurture passive candidates.
• Analyze and optimize the candidate journey—from first touch to application.
• Develop and test creative outreach templates, employer brand messaging, and marketing materials for events and career fairs.

• Monitor campaign metrics, talent pipeline data, and competitive market trends.
• Build dashboards and performance reports for recruiters and leadership.
• Use A/B testing to refine messaging, creative assets, and channel mix.

• Partner with recruiters to understand hiring needs and deliver tailored marketing solutions.
• Collaborate with creative or design partners as needed.
• Manage content approvals, project timelines, and cross-functional workflows.
• Support talent-related events, webinars, career fairs, and campus recruiting with marketing assets and promotional content.

What You Bring

• 2–4+ years of experience in marketing, recruitment marketing, employer branding, or a related field.
• Strong writing, editing, and storytelling skills.
• Experience with digital advertising and analytics tools (e.g., LinkedIn Campaign Manager, Google Analytics).
• Ability to translate hiring needs into compelling marketing strategies.
• Excellent project management and organizational skills.

• Experience supporting a high-volume recruiting team.
• Familiarity with ATS/CRM systems (Salesforce, Pinpoint, Gem, iCIMS, Greenhouse, etc.)
• Knowledge of SEO best practices, social media algorithms, and performance optimization.
• Graphic design or light video-editing skills (Canva, Adobe Creative Suite).

• Increased qualified applicant flow for critical roles.
• Strong engagement and visibility across recruiting channels.
• Collaborative partnerships with recruiters and hiring managers.
• A consistent, compelling employer brand that resonates with candidates.

Benefits

• Health, dental, vision, and life insurance
• 401k with employer match
• Employee discounts
• Paid time off
• Paid parental leave
• Professional development
• Remote flexibility with collaborative team support
• A mission-driven culture that values expertise, collaboration, and innovation

About Innovetive Petcare