Reels Creator - Flowers

Job Purpose:

• Shoot, edit and post high-quality video contents for Instagram and TikTok (Reels, Stories, BTS, product features).
• Own the content process from ideation and scheduling to posting and analysis across all our social platforms (Instagram, TikTok, and other social platforms).
• Develop engaging short-form video, photo and written content that showcases our products and offers.
• Create engaging content (reels) for social media platforms primarily Instagram leveraging trending formats and techniques.
• Uploading and scheduling content in line with our content calendar and product launches (Flowers and Plants Photo and videography experience is a bonus but not essential).
• Enhance video footage to create visually appealing and engaging content.
• Collaborating with influencers
• Collaborate with our internal team to plan and execute marketing campaigns
• Grow and engage our online community, responding to comments and messages in line with our brand voice

KPIs

• Weekly content volume and consistency across platforms.
• Engagement rates (likes, shares, comments, saves).
• Follower growth and reach per platform.

Preferred experience:

• Experience in a content, social media, or digital marketing role
• Strong understanding of Instagram and TikTok content trends
• Skilled in short-form video editing (Reels, TikToks, Stories)
• Proficient in Canva, CapCut, InShot, or similar editing tools
• Comfortable working autonomously and able to jump in where needed
• Bonus if you have experience working with Flowers and Plants.

Job Types: Full-time, Permanent

Application Question(s):

• Do you have experience collaborating with influencers?
• How many Instagram reels have you created to date?

Experience:

• Instagram Reels Creation: 5 years (Required)
• Digital Marketing: 3 years (Required)