Referral Marketing Associate

A Referral Marketing Associate (often termed Referral Specialist or Referral Marketing Specialist) is responsible for developing, implementing, and managing referral marketing programs to increase customer acquisition and retention by leveraging customer referrals. They collaborate with sales, marketing, and cross-functional teams to create and optimize referral campaigns, engage brand advocates, and analyze referral data to improve program performance.

Key Responsibilities:

• Develop and manage comprehensive referral marketing campaigns and programs.
• Build and maintain relationships with referral partners and brand advocates.
• Collaborate with various teams to create referral program content and structure.
• Monitor, analyze, and report referral program performance and ROI.
• Conduct market research to understand customer behaviors and optimize strategies.
• Manage referral incentives, rewards, and program communications.
• Use CRM software and marketing tools to track referrals and communications.
• Attend events or outreach activities to promote referral programs and build networks.

Job Types: Full-time, Permanent, Fresher

Pay: ₹8,417.91 - ₹45,172.82 per month

Benefits:

• Health insurance
• Provident Fund