Region Trade Marketing Manager

Wyser is an international Search & Selection company, present across 3 continents and part of Gi Group Holding.

Our client is a leading global FMCG company with a strong presence in the food and confectionery category. We are currently seeking an experienced and strategic Region Trade Marketing Manager to join their Türkiye operations.

Job Description

• Develop and lead the company’s trade and shopper marketing strategy in line with market trends, category priorities, and consumer behaviors.
• Translate brand plans into compelling in-store activation strategies across multiple channels including Modern Trade, Traditional Trade, eCommerce, and Out-of-Home.
• Collaborate with sales and brand marketing teams to ensure seamless execution of commercial initiatives.
• Design and implement channel-specific visibility and conversion plans based on shopper insights and customer profiles.
• Drive engagement with key retail partners through joint business planning and customized trade programs.
• Lead and develop a high-performing team across trade marketing, activation, and revenue management functions.
• Monitor and manage trade investments, pricing strategies, and promotional activities to optimize ROI and business growth.
• Analyze retail and shopper data to identify opportunities, measure performance, and adjust strategies accordingly.
• Ensure cross-functional alignment across sales, marketing, supply chain, and finance for synchronized market execution.

Education and Experience

• Bachelor’s or master’s degree in marketing, Business Administration, or a related field.
• Min. 10+ years of experience in Trade Marketing, Shopper Marketing, or Commercial roles within the FMCG industry.
• Proven leadership experience in managing teams and driving cross-functional collaboration.
• Deep understanding of retail dynamics, category management, pricing structures, and promotional mechanics.
• Strong analytical mindset with experience in data-driven decision-making.
• Excellent communication, negotiation, and stakeholder management skills.
• Fluency in English (written and spoken) is required.

“GI GROUP AND WYSER TURKEY SEÇME VE YERLEŞTİRME A.Ş. Türkiye İş Kurumu'nun 26.12.2023 tarihli 15198570 No'lu lisans sahibi özel istihdam bürosudur.“