Regional Aftermarket & Parts Manager

We are Pramac, a Generac Company, leading the evolution to more resilient, efficient, and sustainable energy solutions.

Established in 1966, we have always evolved, expanding our product portfolio and becoming the global benchmark for the production of generators and warehouse material handling equipment. Our diverse business lines ensure the company is a leading player in a wide variety of global markets.

Pramac , part of the world’s third-largest group in diesel and gas generator production, is looking for a Regional Aftermarket & Parts Manager to lead the parts and aftermarket business to build the business plan and go-to-market strategy, drive growth and profitability, develop channels, and ensure best-in-class availability and service support across the Middle East, APAC, and English-speaking Africa.

Key Responsibilities:

• Build and execute a 3-year business plan and annual operating plan for parts and aftermarket kits; own revenue, margin, and budget.
• Define and launch aftermarket kits (maintenance kits, service contracts, extended warranties): scope/BOM, pricing, positioning, and lifecycle.
• Prepare the spare parts commercial offer, maintenance contract proposals using the available tools.
• Support commercial team with the aftersales related pricing.
• Lead commercial strategy (pricing, promotions, channel programs, distributor terms) to grow share and increase attach/retention.
• Manage distributors and key accounts : coverage model, performance reviews, enablement plans, initial stocking plans, and joint business plans.
• Oversee demand planning and availability; reduce backorders.
• Coordinate with Service/Technical to create service contract offerings , preventive maintenance plans, and field execution standards.
• Deploy sales enablement : parts catalogs, cross-reference tools, kit finder, training, and marketing campaigns.
• Utilize Oracle (ERP) for order/inventory processes and Salesforce (CRM) for pipeline, opportunity/quote management, and forecasting accuracy.
• Lead the aftermarket P&L cadence: pipeline reviews, forecast accuracy, pricing/margin discipline, and KPI reporting.
• Ensure compliance with export, customs, regulations; optimize logistics and service parts distribution.

Qualifications:

• 7+ years in aftermarket/parts management within power generation, heavy equipment, industrial machinery, or engines (OEM or Tier-1 distributor).
• Proven track record delivering parts revenue growth , margin expansion, and availability KPIs across multi-country regions.
• Strong understanding of gensets (diesel/gas), engines and alternators, and service operations.
• Hands-on with Oracle ERP and Salesforce CRM (or equivalent); advanced Excel/BI skills.
• Experience in channel management (distributors/resellers), S&OP, and pricing.
• Bachelor’s degree in Engineering or Business (MBA a plus).
• Languages: Excellent English; Arabic preferred (other regional languages a plus).
• Willingness to travel 30–50% across the assigned regions.

Place Of Work

• Manama, Bahrain