Regional Consumer Engagement Specialist

Career Opportunity – Regional Consumer Engagement Specialist

Our client, a well-reputed multinational FMCG firm, is seeking a dynamic and result-driven Regional Consumer Engagement Specialist for its Karachi, Lahore and Islamabad office.

If you’re passionate about brand engagement, consumer experience, and marketing activations, this is your chance to join a global team and take your career to the next level!

Job Description

Reports To: Consumer Engagement Manager

Purpose

Support the Consumer Engagement Manager in executing consumer engagement initiatives at the regional/zonal level. Responsible for deployment oversight, in-market audits, and coordination with regional stakeholders to ensure effective implementation of CE programs.

Key Responsibilities

· Coordinate city-level deployment plans including CE volumes, headcount, and stock alignment.

· Support CE manager in exploring new channels and areas for CE that can has a potential to become a channel yielding at least 5% CC.in tracking KPIs for regional CE initiatives.

· Coordinate with agencies on execution plans and KPIs.

· Monitor city-wise and BA-wise targets and report progress.

· Ensure availability of CE stock, uniforms, and devices for CE activities.

· Conduct regular market visits to ensure BA presence and active consumer engagement.

· Perform stock and device audits to verify availability and condition at retail touch points.

· Assess BA performance through observation and reporting tools; identify underperforming resources.

· Conduct Effective Consumer Contacts (ECC) evaluations with BAs to ensure quality of interaction.

· Maintain audit logs and share insights with the Consumer Engagement Manager.

· Check, verify through data and provide constant feedback on Retail, LAMPs and any other channels spot with FSF to increase the efficiency of BA.

· Manage daily reporting on digital portals and support data integration with global systems.

· Assist in preparing monthly performance reports for Category/CX/FSF teams.

· Coordinate with regional Sales teams for rollout execution and alignment.

· Provide feedback and updates on CE activities to regional stakeholders.

· Liaise with CE agencies for deployment and reporting.

· Ensure uniform quality and city-wise distribution.

Qualifications & Experience

· Preferably master’s degree or bachelor’s degree in business administration, Marketing, or related field

· 3–5 years of experience in consumer engagement, brand activations, or marketing (FMCG experience is a plus)

· Strong presentation and communication skills

· Data analysis and reporting skills

· Experience with CRM tools or digital engagement platforms is an advantage

· Ability to work effectively in cross-functional teams

Key Competencies

· Problem Solving & Conflict Resolution

· Customer-Centric Mindset

· Collaboration & Cross-Functional Coordination

· Execution & Coordination

· Stakeholder Management

· Data Reporting & Analysis

· Field Audit & Evaluation

· Team Collaboration

Female Candidates are strongly encouraged to apply

Please share your updated resume in MS Word format at jobs@hcspak.com

Note: Only shortlisted candidates will be contacted.

Job Type: Full-time

Work Location: In person