Regional Director Sales & Distribution

Job Purpose:

Own and deliver regional commercial growth by leading end-to-end Sales & Distribution execution in region. The role drives Gross Adds (4G/MBB), Recharge Market Share and ARPU enhancement by translating company strategy into city/grid-specific execution plans , ensuring disciplined field governance, strong channel health, and high-quality sustainable base growth.

Job Responsibilities

Regional Growth & Recharge Delivery

• Deliver regional targets for Gross Adds (4G/MBB), Recharge Market Share and ARPU enhancement on monthly/quarterly/annual basis.
• Convert targets into actionable acquisition and revenue plans with clear ownership across cities/grids.

City/Grid Strategy & Competitive Execution (Winning City-by-City)

• Develop grid/area-wise execution strategy and implement “One City, One Strategy / Winning City-by-City” based on competitive intensity, market potential and local dynamics.
• Run a structured cadence to track competition, identify hotspots, deploy resources and execute counter-strategies to protect/grow share.

Franchise-led Distribution & Retail Footprint Expansion

• Lead the Franchise channel for coverage planning, partner performance, productivity and stability.
• Expand and optimize retail footprint under franchise to increase productive outlets, outlet coverage and conversion in priority grids.
• Strengthen channel health through outlet standards, coaching routines and corrective actions for underperformance.

Trade Marketing, Visibility & BTL Execution

• Own regional trade marketing and BTL execution : visibility programs, activations and outlet-level campaigns with measurable impact on acquisition and recharge.
• Define execution metrics and manage sales funnel discipline to ensure strong ROI of trade investments.

Quality Sales & Base Health

• Drive quality outcomes: Monthly Active % , survival/retention , and reduction in low-quality sales pockets through tighter controls and focused improvement plans.
• Ensure acquisition and channel activities translate into sustainable base growth and value.

Inventory, SIM/Device & BVS Governance

• Ensure end-to-end availability and control of SIMs/devices/BVS through forecasting, allocation discipline, stock health monitoring and minimizing stock-outs.
• Drive sell-out performance, SKU prioritization and ageing control across franchise and retail layers.

Regional Leadership, Operating Cadence & Cross-functional Collaboration

• Lead regional field organization through direct reports ( Regional Sales Managers , with Area/Grid Managers under them): deployment, coaching, capability building and performance management.
• Run disciplined weekly/monthly business reviews, dashboards and execution governance to ensure accountability and rapid course correction.
• Collaborate with internal stakeholders (including technical/network teams) to remove execution blockers impacting sales performance, while ensuring policy compliance, audit readiness and partner governance .

Qualification

• Minimum of Bachelors degree with relevant or similar nature of experience as vacant position.

Experience

• Upto 12 years of relevant experience. Must have an experience in the leadership role