KRAs
Key Result Areas
Supporting Actions
Conversion to Franchise Stores.
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Convert existing top dealers to Franchise stores by effectively communicating value proposition for Franchise Stores.
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Develop and maintain list of potential Franchise partners.
Store set up & Upgrades.
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Coordinate with executing agency, Franchise Partners, Sales team for in-time / in –cost set up of Franchise stores.
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Execute Franchise Store Launch plan
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Ensure timely upgrades for the Franchise Stores.
Business Planning for the Franchise Partner
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Develop Joint Business Plan for the Franchise Partner with focus on route to profitability
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Prepares quarter-wise activity plan for the Franchise
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Coordinates with Central teams / Sales teams to ensure adherence to Business plan.
Support Delivery of All Marketing & VM Campaigns
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Monitors effectiveness of VM arrangement at stores and recommends changes.
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Executes Marketing/ promotional campaigns for the Franchise Partner.
SOP compliance and Training. Conversion to Franchise Stores
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Executes Marketing/ promotional campaigns for the Franchise Partner.
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Training of Franchise partners for retailing systems and policies.
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Ensure SOP compliance for Lead generation, conversion
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Drive Retailing agenda – POS usage, customer feedback capture through retailing team at Franchise Partners.