Regional Sales Manager

About Bata India Limited

Bata India Limited, part of the globally recognized Bata Shoe Organization, is India’s largest footwear retailer and manufacturer. With a legacy of innovation and excellence, Bata continues to deliver quality footwear while driving operational excellence and customer satisfaction.

Brief about the role: We are hiring an experienced and dynamic Regional Sales Manager (RSM) to lead the COCO Division for a specific region, overseeing Area Sales Managers (ASMs) to ensure strategic alignment, operational efficiency, and regional growth.

Key Responsibilities:

1. Regional Leadership & Strategy:

• Develop and implement the strategic roadmap for the COCO Division within the assigned region.
• Align regional operations with the company's overall objectives, ensuring consistency in execution and performance.
• Monitor market trends and competitor activities to identify growth opportunities and address potential challenges.

2. Operational Excellence:

• Ensure operational efficiency across all company-owned stores in the region, driving adherence to Bata’s brand standards and policies.
• Conduct periodic audits and store visits to assess compliance, customer service quality, and operational standards.
• Identify and address bottlenecks to streamline processes and enhance overall performance.

3. Sales & Profitability:

• Drive sales performance and profitability for the region, ensuring stores meet and exceed revenue and margin targets.
• Analyse sales data and market insights to inform decision-making and improve results.

4. Customer Experience:

• Champion the delivery of a superior customer experience across the region, ensuring consistency and quality in every store.
• Address escalated customer issues and feedback, implementing strategies to enhance satisfaction and loyalty.

5. Inventory & Visual Merchandising:

• Ensure effective inventory management across the region, minimizing stockouts and overstock situations.
• Work with the merchandising and supply chain teams to ensure stores are stocked with the right mix of products.

6. Compliance & Risk Management:

• Ensure that all stores within the region comply with legal, financial, and operational requirements.
• Identify risks and develop mitigation strategies to safeguard operations and brand reputation.

7. Budgeting & Cost Control:

• Develop and manage the regional budget, ensuring optimal allocation of resources.
• Monitor and control costs to maximize profitability without compromising operational excellence.

8. Reporting & Communication:

• Prepare and present detailed reports on regional performance to senior leadership, highlighting achievements, challenges, and actionable recommendations.
• Maintain clear and open communication channels between the corporate office and the regional team.

9. Team Leadership:

• Lead and oversee a team of Area Sales Managers (ASMs), fostering a culture of collaboration, accountability, and high performance.