Regional Sales Manager (FMCG) - Punjab, Pakistan

Regional Sales Manager (FMCG) - Lahore

Job Summary We are seeking an experienced and results-driven Regional Sales Manager to lead our sales operations in the Lahore region. The ideal candidate will have a strong background in the FMCG sector and a proven track record of driving sales growth, managing distribution networks, and leading high-performing sales teams. This is a pivotal role in expanding our market presence and achieving aggressive sales targets in one of Pakistan's key metropolitan areas.

Responsibilities

• Sales Strategy & Execution: Develop and implement strategic sales plans to achieve and exceed monthly and annual sales targets for the Lahore region.
• Team Leadership: Lead, mentor, and motivate a team of Area Sales Managers and sales representatives to ensure optimal performance and professional growth.
• Distribution Management: Manage and expand the regional distribution network, building strong, long-term relationships with key distributors, wholesalers, and retailers.
• Market Analysis: Conduct regular market visits and competitor analysis to identify new business opportunities, market trends, and competitive threats.
• Performance Monitoring: Monitor sales performance metrics, analyze data, and provide accurate forecasts and reports to senior management.
• Collaboration: Oversee promotional activities and marketing campaigns, ensuring effective execution at the ground level.
• Budget Management: Manage the regional sales budget efficiently and ensure all activities comply with company policies and ethical standards.
• Product Presence: Ensure consistent product availability and visibility across all retail channels, including general trade and modern trade outlets.

Required Skills

Qualifications & Experience

• Education: Bachelor's degree in Business Administration, Marketing, or a related field.
• Experience: A minimum of 5-7 years of progressive experience in sales, with at least 2-3 years in a managerial role within the FMCG sector in Lahore. Experience in food or food-related products is a significant plus.
• Track Record: Proven ability to meet or exceed sales targets and drive market share growth.

Technical & Soft Skills

• Leadership: Strong leadership, team management, and mentoring abilities.
• Analytical Skills: Excellent data analysis, problem-solving, and decision-making skills.
• Communication: Exceptional negotiation, communication, and interpersonal skills.
• Market Knowledge: In-depth understanding of the Lahore market, including consumer behavior, distribution channels, and competitive landscape.
• Technical Proficiency: Competency in using CRM software and MS Office Suite (e.g., Excel, PowerPoint).
• Mobility: Willingness to travel extensively within the region to visit markets and distributors.

Job Type: Full-time

Work Location: On the road