Regional Sales Manager (Middle East)

Position Overview – Basic Functions & Responsibility

Responsible for the development and maintenance of the Middle East Region market, dealer management and customer maintenance, brand maintenance in the Middle East Region market, and achieving sales targets for Hiroad Overseas BU.

The locations are open to any countries within Middle East Region.

Primary Activities

● Market Expansion: Focus on regional market growth, selecting distributors and partners, conducting negotiations, and signing contracts.

● Marketing Promotion: Implement marketing strategies, organize brand promotion activities, and public relations events within the region.

● Distributor/Customer Management: Manage relationships with distributors and customers, propose improvements, and optimize company processes, products, and service activities.

● Training: Provide training support for distributors and customers.

● Competitive Analysis: Collect and analyze information on competitors and relevant market dynamics within the region.

● Evaluation and Management: Establish and manage distributor and customer archives, evaluate the performance of various agents.

● Collaborative Cooperation: Assist other companies and departments in handling related business.

Qualification Required

1. Has basic knowledge of baking products, or experience in bakery operation and production;

2. More than 5 years of sales experience in the Non-Dairy Whip Topping or related baking ingredient industry (in the Middle East market);

3. Has a certain level of stress resistance and can travel frequently;

4. Proficient in using OFFICE software.

About Hi-Road Food Technology

Shanghai Hi-road Food Technology Co., Ltd. is a leading integrated enterprise specializing in the research, development, production, and distribution of premium bakery and catering ingredients. Committed to becoming the preferred partner in the global baking industry, we dedicate ourselves to providing customers with innovative, safe, and delicious food solutions.

With our strong independent R&D capabilities, Hi-Road meticulously sources world-class raw materials and employs advanced production technologies. Our comprehensive quality control system ensures the consistent excellence of our diverse product portfolio, which includes:

•Dairy and non-dairy toppings

•Premium fruit preparations

•Chocolate products

•Bakery creams and margarine compounds

•Flavor sauces

•Food flavors and additives

Through continuous innovation and stringent quality standards, we strive to deliver exceptional value and culinary inspiration to our partners worldwide