Regional Sales VP - Middle East & Africa

We are looking for a high-impact Regional Sales VP to lead and accelerate advertising revenue growth across the Middle East and Africa regions for premium international media brands including Euronews.

This is a senior commercial leadership role focused on developing long-term strategic revenues across TV, Digital and Content Partnerships , with a strong emphasis on government entities, major corporates, and regional media agencies.

The successful candidate will bring a strong regional network, deep understanding of the Middle East and/or Africa advertising landscape, and the ability to operate at C-suite and institutional level.

Key Responsibilities

• Define and execute the regional sales strategy across the Middle East and/or African market
• Deliver ambitious revenue targets across:
• TV advertising
• Digital & programmatic
• Branded content & sponsorship
• Strategic partnerships and events
• Develop and manage a large portfolio of key accounts , including:
• Government institutions & sovereign entities
• Major regional corporates
• Media agencies and holding groups
• Build trusted senior relationships with decision makers across the region
• Identify new revenue streams aligned with regional priorities (nation branding, investment promotion, tourism, culture, innovation, luxury, finance)
• Represent the company at industry forums, government meetings and high-level client events
• Collaborate closely with editorial, product and marketing teams to develop market-relevant commercial solutions
• Coordinate with international sales teams to grow global and cross-regional clients
• Manage local sales partners, representatives and agencies where applicable

Profile & Experience

We are open to candidates coming from international TV & Digital media OR senior Digital Sales backgrounds , provided they demonstrate strong regional commercial influence.

Required experience:

• 10+ years in media sales, advertising or strategic partnerships
• Proven success selling digital and/or broadcast media solutions
• Strong existing portfolio and network across Middle East agencies (concerning Middle Eastern and/or African clients) corporates and government stakeholders
• Experience managing complex, relationship-driven sales cycles
• Demonstrated ability to close high-value partnerships and multi-platform deals
• Deep understanding of branded content, sponsorship and integrated media solutions
• Experience working in international or matrix organisations is a strong plus

Personal qualities:

• Relationship-first commercial mindset
• Credibility at senior executive and institutional level
• Entrepreneurial, culturally agile and results-driven
• Strategic thinker with strong execution capabilities
• Passion for news, media and international storytelling

Why Join Us

• Work with globally recognized premium news brands
• Operate at the intersection of media, diplomacy and international business
• High visibility role with direct impact on regional growth
• Opportunity to shape long-term partnerships across one of the fastest-growing advertising markets globally