Regional Wholesale Brand Manager - Lifestyle

The Regional Brand Manager for Wholesale is responsible for driving both top-line growth and bottom-line profitability across a portfolio of brands. This role oversees commercial operations across multiple channels and markets, ensuring seamless coordination between retail and wholesale networks. The Brand Manager works closely with clients, brand principals, and internal teams to strengthen relationships, enhance customer experience, and uphold brand integrity. Through effective marketing support, product strategy, and operational excellence, the Brand Manager ensures sustainable sales performance and elevates overall brand visibility. Your responsibilities will be to:

Oversee operations and commercial performance across distribution channels, ensuring sales, margin, and profitability objectives are achieved.
Build and manage strong relationships with brand principals, clients, and key stakeholders to maintain alignment and drive business growth.
Conduct negotiations with suppliers and clients on commercial conditions, including margins, exclusivities, and brand support.
Support marketing and brand initiatives, collaborating closely with the Marketing team to support clients in driving business and profitability.
Ensure brand integrity and compliance with guidelines across all points of sale and communication channels, maintaining consistency in customer experience.
Provide support on Visual Merchandising and training to enhance in-store presentation and elevate brand visibility across the network.
Lead buying and product selection for distribution network, ensuring optimal assortment and alignment with group direction.
Implement and monitor pricing strategy across wholesale and distribution channels to ensure competitiveness and profitability.
Analyze market trends, competitor activity, and customer insights to identify opportunities and recommend actionable strategies for performance improvement.
Oversee budget achievement and operational efficiency, ensuring corrective actions are implemented when needed.
Develop, coach, and empower the team, fostering talent development and ensuring strong performance through continuous feedback and clear objectives.