Remote Social Media Producer & Manager

Job Description

A client of Insight Global is seeking a motivated brand developer and editor with demonstrated proficiency in growing reach and engagement on social accounts, while also having the ability to create/edit the short-form video content they will be distributing. This position will be approximately 50% social media brand development & strategy and 50% Shorts/Reels editing, and will require the ability to transition between the creative processes for both.

Key Responsibilities:

Primary:

● Promote Brand Identity: Establish a consistent, recognizable voice, visual style, and target audience persona across major and relevant digital channels, all aligned with AVC’s tone of ‘aspirational American history.’

● Content Strategy & Curation: Develop and publish high-quality viral content to grab attention and boost engagement. Lead creation of video Short/Reel products from moments at AVC events, interview shoots, and other brand-forward opportunities.

● Editing: Must be able to edit quality volume content, creating three high-performing vertical video Short/Reel edits per day from existing in-house media.

● Community Management: Actively engage with followers by responding to comments and encouraging user-generated content.

● Analytics and Optimization: Track performance metrics (views, watch time, retention, CTR, engagement) to iterate on content strategy and continuously improve results. Optimize edits, titles, SEO, A/B testing, etc.

● Platform Specialization: Understand unique position and operation of specific key platforms and cultivate content accordingly, with specific attention to YouTube, Instagram, and Facebook.

● Stay Updated and Collaborate: Keep up with algorithm changes and social media trends, and collaborate with the AVC team on integrating brand content and impact.

Secondary:

● Manage brand-forward communication assets, including periodic website updates and content & marketing decks.

● Coordinate in the development of branded merchandise and lead the implementation of online stores leveraging audiences across YouTube, Facebook, Instagram, etc.

Qualifications:

● Bachelor’s Degree with 3+ years of professional experience in social media brand development & editing.

● Demonstrated interest and passion for brand development, culture, content creation, editing, and storytelling.

● Proven success in developing and managing social media on behalf of an organization or brand.

● Portfolio demonstrating proficiency in editing skills, specifically short content.

● Proficiency in editing in Adobe Premiere Pro, Photoshop, Illustrator, and other Adobe Creative Cloud Applications, as well as in relevant social media platforms.

● Willingness to go above and beyond in advance and through major AVC events and shows, most notably surrounding Memorial Day and Veterans Day.

● Superior communication and interpersonal skills, both in external engagement and internal team collaboration.

● Experience using and referring to brand style guidelines.

Nice to Have

● Location in the Washington, DC area is preferred but not required.

● Strong interest in U.S. history and military history is a major bonus. Though knowledge of history is not required, enthusiasm to learn is

● Strong demonstrated performance with YouTube Shorts and Instagram Reels is preferred.