Our Retail Manager is responsible for ensuring that Store Managers maximize the commercial performance of their retail shops and deliver exceptional Guest Experience. Our Retail Manager is also responsible for establishing a bridge between back-office and their network of stores which they control/audit on a continuous basis and implement corrective solutions and actions.
Key Responsibilities
- Understand the brand strategy and cascade within the given network
- In conjunction with Marketing, ensure the full implementation of the of marketing and CX strategies and programs
- Implement Brand guidelines taking in consideration each market specifications
- Agree on a yearly calendar of sales with commercial team
- Control discount and margins to insure constant business profitability
- Follow up periodically on the sales figures per line and stock at hand (Sell-Out)
- Manage potential shortages, review orders and inform merchandising team on the status
- Record, monitor and analyze market trends, competitors activities
- Provide commercial with quantitative and qualitative reports using data from market studies and inhouse systems
- Define sales target per sales team member
- Manage the P&L for the brand at hand
- Monitor the performance of the brand and send recommendation
- Manage the organization's resources within budget guidelines
- Provide prompt, thorough, and accurate information to keep management appropriately informed of the brands financial position
- Develop and motivate team members to ensure transfer of know-how and continuous positive work environment
- Monitor team members performance and provide formal and informal feedback and appraisal in order to maximize efficiency