Retail Sales Manager

Key Responsibilities

● Support dealers in improving end-to-end retail capabilities, including showroom management, customer reception, test drive operations, and vehicle delivery processes.

● Conduct regular site visits and online audits to assess dealership performance, identify issues, and develop tailored improvement plans.

● Ensure the implementation of brand retail standards at the dealer level, covering customer interaction, test drives, sales scripts, and handover experience.

● Analyze dealership sales data and lead conversion metrics to optimize performance and assist in achieving sales targets.

● Act as a communication bridge between HQ and dealers, ensuring effective rollout of pricing, incentive, and promotional strategies.

● Generate best practice reports and share successful retail optimization cases with the regional team.

● Support new dealership openings and assist in building their retail systems, including staff onboarding and training.

Requirements

● Bachelor’s degree or above in Marketing, Business Administration, Automotive Engineering or related fields preferred.

● At least 3 years of experience in automotive retail or dealership operations, familiar with 4S/retail network models.

● Strong understanding of front-line sales KPIs and the ability to drive improvements based on data insights.

● Excellent interpersonal and coordination skills to work across HQ, regional teams, and dealers.

● Proficient in MS Office, especially Excel and PowerPoint, with strong data analysis capabilities.

● Fluent in English; Chinese or Arabic is a plus. Strong cross-cultural communication skills required.

Preferred Qualifications

● Experience in NEV brands or OEMs with overseas retail support background.

● Experience in developing or implementing retail operational standards.

● Familiarity with retail habits and consumer behavior in the GCC market.