Retention Marketing Manager

We are seeking an experienced Retention Marketing Manager to lead and execute customer retention initiatives that enhance engagement, drive repeat purchases, and improve customer lifetime value (LTV). The ideal candidate will manage both strategy and execution of retention campaigns across Email, WhatsApp, and SMS, creating personalized customer journeys that build loyalty and reduce churn.

Key Responsibilities:

• Develop and execute a comprehensive retention marketing strategy across Email, WhatsApp, and SMS channels.
• Design and implement automated customer journeys focused on engagement, win-backs, and post-purchase experiences.
• Plan and launch targeted campaigns to drive repeat orders, boost LTV, and minimize customer churn.
• Manage audience segmentation, personalization, and cohort-level performance tracking.
• Analyze campaign performance and customer behavior to optimize content, timing, and targeting.
• Collaborate with creative, content, and customer experience teams to ensure consistent brand communication.
• Maintain and enhance the CRM tech stack to support scalable retention strategies.

Requirements:

• 4–7 years of experience in retention or lifecycle marketing within a D2C or e-commerce environment.
• Hands-on experience with Email, WhatsApp, and CRM tools such as WebEngage, CleverTap, or HubSpot.
• Strong analytical mindset with a data-driven approach to campaign optimization.
• Excellent communication, project management, and collaboration skills.

Required Skills:

• Customer Relationship Management (CRM)
• Data Analysis
• A/B Testing & Analytics (GA4, VWO, Hotjar)
• Retention Marketing
• Customer Segmentation & Personalization
• Customer Lifetime Value (LTV) Optimization

Job Type: Full-time

Pay: ₹1,400,000.00 - ₹1,700,000.00 per year