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RLS - Parent Relations Executive

  • Set an exemplary tone for the RLS community through modelling the school's Purpose, Principles, Practices and Values.
  • Implement parent relations strategies to ensure a seamless parent experience
  • Organise and support social, networking and community events
  • Conduct school tours, open days and promotional activities to support enrolment
  • Track and coordinate school events requiring parental involvement
  • Maintain transparent and effective communication with all parents
  • Address parent enquiries, feedback and concerns promptly through approved channels
  • Support parents with educational or behavioral concerns in collaboration with pastoral and safeguarding teams
  • Record and manage all parent and student interactions in the CRM system, ensuring SLA compliance and appropriate escalation
  • Coordinate parent induction sessions for new families
  • Support parents during drop-off and pick-up times in coordination with Reception
  • Collect and analyse parent feedback and satisfaction surveys
  • Conduct exit interviews and update records for departing families
  • Prepare regular reports on parent enquiries and feedback to support continuous improvement
  • Support the admissions team when required
  • Carry out administrative tasks as directed by leadership
  • Ensure compliance with all RLS policies, procedures and codes of conduct
  • Maintain punctuality and attendance during core working hours
  • Act as line manager for the Receptionist and Administrative Assistant, ensuring service quality and operational efficiency
  • Provide operational cover when required to ensure continuity of service

Qualifications


  • Fluent in Arabic and English
  • Proven experience in customer relations or customer service
  • Strong administrative and multitasking skills
  • Excellent interpersonal and communication abilities
  • Creative problem-solving skills
  • Competence in digital platforms and technology
  • Ability to handle confidential and sensitive information
  • Ability to work independently and collaboratively
  • Strong understanding of local culture and traditions

Desirable Qualities
  • Bachelor’s degree in business administration, Communication, or a related field
  • Minimum two years’ experience in a customer service role
  • Knowledge of educational systems and school policies
  • Understanding of safeguarding and preventive practices
  • UAE Nationals with customer service experience
  • Experience engaging with VIP stakeholders

Personal Qualities

The ideal candidate demonstrates:

  • Professional Communication: Active listening and strong relationship-building skills
  • Customer Focus: Friendly, flexible, observant and responsive
  • Organisation: Efficient and structured, with attention to detail
  • Flexibility: Ability to adapt and perform under changing conditions
  • Cultural Awareness: Respect for diverse cultural backgrounds
  • Problem Solving: Proactive, decisive and solution-oriented approach
  • Multitasking: Ability to manage multiple priorities effectively
  • Teamwork: Strong collaboration and team engagement
  • Trustworthiness: Absolute discretion and confidentiality

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