Sales Development Representative

What is FlapKap ?

We are the financial growth partner for the small and medium-sized businesses in the Middle East and Africa. We support our merchants to overcome their cash constraints by financing their working capital and ensuring their growth without losing equity.

For more info, check our feature on Forbes.

Why FlapKap?

FlapKap is a fast, smart, collaborative and first of a kind startup that aims to disrupt the financial industry in the MENA region. We are backed by QED, BECO Capital, A15, Outliers, and Nclude with a total financing of over $40m USD. FlapKap offers a safe environment with a welcoming atmosphere to creativity and innovation. Everyday there are new challenges and significant achievements that make everyone charged, excited and proud to belong.

Role Overview

A Sales Development Representative (SDR) plays a critical role in driving revenue growth by identifying, engaging, and qualifying potential customers for the company’s products or services. As the first point of contact in the sales process, the SDR is responsible for building a strong and consistent pipeline of qualified opportunities that enables the sales team to perform at its best.

This is a performance-driven outbound role, focused on pipeline creation through cold calling and qualification.

Key Responsibilities

Lead Generation & Qualification

• Proactively conduct outbound calls to SME owners and decision-makers using targeted prospect lists
• Assess prospects’ interest, eligibility, and readiness for FlapKap’s financing solutions

Appointment Setting

• Secure and schedule high-quality, pre-qualified meetings between interested SMEs and FlapKap’s Account Executives or Commercial Team

Pipeline Management

• Accurately log and maintain detailed records of all outbound calls, conversations, and outcomes in the CRM system
• Ensure a clear, structured, and reliable sales pipeline

Product & Market Understanding

• Develop a strong understanding of FlapKap’s financing products, SME use cases, and eligibility criteria
• Engage prospects in informed, confident conversations while setting accurate expectations

Performance Management

• Consistently meet or exceed daily, weekly, and monthly targets for outbound activity, qualified leads, and booked meetings

Requirements

Experience

• 1+ year of experience in sales, telemarketing, cold calling, or an SDR role
• Background in B2B sales, fintech, financial services, or SME-focused roles is a strong advantage

Communication

• Strong verbal communication skills in English
• Confident, professional phone presence
• Ability to handle objections and guide conversations effectively

Performance Mindset

• Target-driven and highly self-motivated
• Comfortable working in a quota-based, high-accountability environment
• Resilient and able to perform consistently in a high-volume outbound role

Availability

• Willingness to work in a fast-paced, performance-focused sales environment

Benefits

• High-Impact Role
  Join one of the fastest-growing fintech companies in the region and play a direct role in driving revenue by building the pipeline that fuels the entire commercial organization.
• Performance-Based Growth
  Clear, merit-based progression opportunities into Account Executive, Commercial, or broader revenue roles for top performers.
• Training & Enablement
  Hands-on product training, ongoing sales coaching, and exposure to real-world SME financing use cases in a high-performance environment.
• Compensation & Upside
  Competitive base salary with aggressive USD-denominated commissions, offering significant upside for high achievers.