Sales Development Representative (SDR)

About Penny:

Penny is building the ultimate procurement and sourcing platform, one that enables organizations to issue tenders, discover suppliers, and manage purchases faster, more efficiently, and cost-effectively. As we expand across the GCC, we’re looking for high-impact leaders to help us scale our sales organization and customer reach.

Role Summary:

We are seeking a motivated Sales Development Representative (SDR) with at least 1–2 years of experience in SaaS or technology sales. The ideal candidate will be responsible for generating qualified opportunities by identifying, prospecting, and engaging potential clients. This role requires a proactive and ambitious individual who can effectively communicate Penny’s value proposition, spark initial interest, and book discovery meetings that move prospects into the sales pipeline.

Key Responsibilities:

• Research and prospect target accounts across the GCC market to generate new leads.
• Qualify inbound and outbound opportunities against ICP (Ideal Customer Profile), and determine fit to book discovery meetings for the sales team.
• Consistently achieve and exceed monthly and quarterly pipeline generation targets.
• Conduct outreach via calls, emails, LinkedIn, and other channels to engage decision-makers.
• Clearly communicate Penny’s value proposition to prospective clients.
• Collaborate with Account Executives and the sales leadership team to execute go-to-market strategies.
• Work with Marketing to design and run outbound campaigns (e.g. sequences by industry or role).
• Maintain accurate records of prospecting activities, lead status, and pipeline health using CRM tools.
• Stay informed about procurement technology trends, competitor offerings, and industry developments.
• Represent Penny at industry events and networking opportunities when required.

Requirements:

• 1–2 years of experience in B2B sales or sales development, preferably in SaaS or technology solutions.
• Proven track record of pipeline generation through cold outreach (calls, emails, LinkedIn) and consistently meeting or exceeding meeting-booked targets.
• Comfortable with high-volume prospecting and building pipeline independently.
• Strong ability to research, segment, and target accounts across industries.
• Strong communication, interpersonal, and organizational skills.
• Familiarity with CRM & prospecting tools (HubSpot, Salesforce, Apollo, Lusha, Sales Navigator etc.).
• Experience working in the GCC market is highly desirable.
• Arabic fluency and business-level English.
• Based in Riyadh, with willingness to travel within the GCC.

Nice to Have:

• Experience prospecting or selling procurement or enterprise SaaS solutions.
• Connections or network in the procurement, construction, or supply chain sectors.

Why Join Penny:

• Work with a passionate, high-performing team on a mission to disrupt procurement.
• ESOP will be offered in the form of shares, with details to be shared during the offer stage of the hiring process.
• Working through a new Hybrid proposal.
• Annual leave and development learning plan.
• Health insurance and sponsorship support in Saudi Arabia or Bahrain.

Job Type: Full-time