Sales Executive - Machine Sales

Location: Dubai, UAE

Company: Daitona General Trading LLC

Employment Type: Full-Time

About the Role

At Daitona General Trading LLC, we deliver heavy-duty cleaning and floor-care solutions across the UAE’s infrastructure—from massive logistics hubs to premier commercial facilities. As an authorized partner for global leader Roots Multiclean and distributor of our proprietary Hygiene System machinery line, we are expanding our fastest-growing division.

We are seeking an energetic, technically minded Capital Equipment Sales Executive to lead B2B sales for our heavy-duty machinery portfolio. This role focuses strictly on high-value machinery sales (not consumable supplies), driving efficiency and measurable ROI for our commercial partners.

Key Responsibilities

• Drive Capital Sales: Manage the end-to-end sales pipeline for heavy-duty floor care equipment, including industrial road sweepers, ride-on scrubbers, and specialized machinery.
• Conduct Live Field Demonstrations: Transport and showcase machinery directly at client sites (warehouses, airports, commercial centers, and industrial facilities) to demonstrate performance and mechanical reliability.
• Technical Site Assessments: Survey client facilities to evaluate floor surface types, debris load, and operational duty cycles, recommending the exact machine configurations required.
• B2B Market Expansion: Proactively target high-value accounts in key sectors, including Municipalities, Logistics & Warehousing, Facilities Management (FM), and Transport Infrastructure.
• Product & Brand Mastery: Serve as the technical point of contact for the Roots Multiclean portfolio, staying current on mechanical engineering updates, battery tech, and floor care innovations.

Candidate Requirements

• Experience: 3–5 years of successful B2B sales experience in industrial machinery, heavy equipment, or floor-care systems within the UAE.
• Brand Background: Previous exposure to Roots Multiclean, Tennant, Nilfisk, Hako, or equivalent commercial machinery brands is strongly preferred.
• Technical Aptitude: Ability to confidently discuss mechanical specifications, brush pressures, power/battery systems, and operational metrics with engineers and procurement leads.
• Mobility: A valid UAE Driving License is mandatory for traveling to client sites and conducting live machinery demonstrations.
• Education: Bachelor’s degree required (Engineering or Business Administration preferred).

Machinery Portfolio Highlights

• Roots Industrial Sweepers: Heavy-duty parking lot, road, and industrial sweepers (Ride-on & Walk-behind).
• Scrubbing Hardware: High-capacity ride-on and walk-behind scrubbers (Roots & Hygiene System).
• Specialized Care Equipment: Deep-cleaning escalator systems and high-torque rotary polishers.

What We Offer

• Compensation: Competitive base salary paired with a lucrative, uncapped commission structure tailored for big-ticket machinery deals.
• Technical Backing: Full support from an established, in-house technical and service department for pre-delivery inspections (PDI) and post-sales support.

Job Types: Full-time, Permanent

Application Question(s):

• Do you have any experience in selling garbage bins in wholesale quantities?
• Do you have experience in selling to Hotels or the Hospitality industry?

Education:

• Bachelor's (Required)

Experience:

• Sales: 3 years (Required)

Work Location: In person