Sales Manager

The Sales Manager MICE role requires a strategic approach to sales, market analysis, competitor activity to recommend strategies that keep the hotel a leader in the marketplace through the development of future and repeat business and customer engagement to position the hotel as a preferred destination for MICE business. Specifically, you will be responsible for performing the following tasks to the highest standards:

• Proactively identify, qualify, and secure new MICE business opportunities for the hotel.
• Develop and nurture relationships with corporate clients, event agencies, destination management companies (DMCs), and professional conference organizers (PCOs).
• Conduct regular client meetings, sales calls, hotel site inspections, and presentations to promote the hotel s MICE facilities and services.
• Represent the hotel at MICE-related trade shows, networking functions, industry events, and roadshows, both locally and internationally.
• Prepare and negotiate tailored proposals and contracts in alignment with client needs and hotel profitability goals.
• Collaborate closely with internal departments such as Events, Revenue, and Operations to ensure seamless execution of conferences, meetings, and group stays.
• Provide expert advice and bespoke service to clients throughout the planning and execution stages to ensure exceptional guest satisfaction and repeat business.
• Monitor market trends, competitor activities, and emerging client needs to adapt strategies and maintain a competitive edge.
• Work with the Revenue Management team to implement optimal group pricing, forecasting, and yield strategies specific to the MICE market.
• Consistently meet or exceed personal and departmental sales targets and KPIs.
• Maintain accurate records, client profiles, and reports through the hotel s CRM system.
• Prepare regular sales performance reports and contribute insights for strategic planning.