Sales Manager

Grow with Agthia – For the Better

Agthia Group is one of the region’s leading Food & Beverage companies, with a growing international footprint. We are a publicly listed company on the Abu Dhabi Securities Exchange (ADX) and part of ADQ, one of the region’s largest holding companies.

Rooted in Abu Dhabi since 1978, we've grown into a global presence, operating in countries including the United Arab Emirates, Saudi Arabia, Kuwait, Oman, Egypt, Turkey, and Jordan. We’ve built a diverse portfolio of over 35 market-leading brands across Water & Food, Snacking, Protein & Frozen, and Agri-Business – touching the lives of millions of consumers in more than 65 global markets. With sustainability at the core of our innovations, we’ve pioneered several world-first products, setting new benchmarks in industry and meeting the evolving needs of communities worldwide.

Over 12,000 people from more than 67 nationalities are at the heart of shaping our purpose-driven future, supported by an agile environment which encourages collaboration, creativity, and the freedom to make a real difference. With a competitive benefits package, genuine opportunities to advance, and a focus on continuous learning and development, we’re committed to supporting your growth as we work together to deliver excellence “For the Better.”

Role Purpose

The Sales Manager drives growth with key KSA retailers by securing private label opportunities and building long-term, high-volume partnerships. The role owns the full journey from RFP to on-shelf launch, maximizing factory utilization while ensuring profitable, sustainable manufacturing agreements for the business unit.

Job Description

• Lead end to end business development for KSA key retailers, owning the RFP process to win new Private Label contracts.
• Build and execute the commercial growth strategy, expanding the customer base, routes to market, and channel coverage.
• Own sales performance: targets, forecasting, revenue and expense governance, profitability, and DSO delivery.
• Drive in market excellence through 5Ps execution to grow market share and optimize trade investments (full policy compliance).
• Manage retailer partnerships as the main point of contact, ensuring renewals, high service levels, CRM ownership, and regular business reviews.
• Lead and develop the sales team through hiring, coaching, capability building, and KPI driven performance management.
• Partner cross functionally (Marketing, Finance, Supply Chain, Trade Marketing) to deliver flawless commercial plans and promotional execution.
• Monitor market and competitor trends to identify opportunities, mitigate risks, and adapt strategy.

Experience

• 8+ years of Sales/Commercial experience in the KSA FMCG market.
• 3–4 years specifically in Private Label or Contract Manufacturing.

Functional Knowledge

• Strong knowledge of the KSA retail landscape, including Home Brand and private label strategies.
• Solid experience leading technical product development projects from concept to launch.
• Strong commercial and financial acumen, including margin modeling and overhead absorption.
• Confident negotiator for high-volume, multi-year B2B contracts.
• Fluent in Arabic and English to engage effectively with local retailers and government stakeholders.
• Good understanding of sales, marketing, and the end to end supply chain process, with working finance and accounting knowledge tied to commercial decisions.

Join us and be part of a team that's not just shaping the future of food and beverage but also making a meaningful impact on the world. Together, let's grow 'For the Better.'