Sales Manager - Groups & MICE

How does your working day look like

• Develop and implement strategic sales plans to achieve revenue targets for MICE & Groups segments.
• Conduct market research to identify trends, competitor offerings, and potential business opportunities within the MICE & Groups markets.
• Handle all incoming group and event enquiries (rooms and/or catering), ensuring timely responses and personalized proposals in line with brand standards.
• Build and maintain strong relationships with corporate clients, travel agencies, event planners, and other stakeholders to promote the hotel s offerings.
• Prepare accurate and competitive quotations tailored to client needs, working in alignment with Revenue guidelines.
• Negotiate pricing, terms, and conditions with clients to maximize revenue and ensure client satisfaction.
• Prepare and issue group contracts, ensuring all terms are in line with hotel policy and revenue strategy.
• Actively follow up on all leads to maximize conversion rates, using sales techniques and understanding of market trends.
• Maintain updated client records and enquiry details in the CRM (e.g., Opera, Delphi), ensuring accuracy in reporting and forecasting.
• Organize and participate in sales events, trade shows, and promotional activities to increase brand awareness and attract potential clients.
• Coordinate with Revenue, Reservations, Events Planning, and Operations to ensure feasibility, availability, and smooth delivery.
• Maintain accurate records of sales activities, forecasts, and market analysis. Provide regular reports to the Director of Sales/Assistant Director of Sales on performance metrics.
• Mentor and train junior sales staff as needed, fostering a collaborative and high-performing sales culture.
• Delegate follow-up tasks, rooming list updates, commission checks, and reconciliation coordination to the Groups Coordinator to streamline operations and focus on conversion.
• Support the Sales team in post-event feedback collection and relationship nurturing for repeat business.