Sales Manager - GUERLAIN

Define and deliver the market development plan & brand acceleration strategy across channels and touchpoints
Influence the brands strategy for the markets; in terms of assortment, representation, business model, distribution & agent selection / management
Main contributor to the markets KPI's: MS, MC, SISO, OPEX, A&P and Key influencer of trade strategy, spend and forecast.

Agent & Retailer Relationships

Build and nurture excellent ties with Guerlain's agents and retailers and capitalize on it to serve the best interests of the brand
Work hand in hand with the local agents and retailers to better position the brand in the market, while respecting the brands guidelines, DNA & long term strategies
Establish daily/weekly/monthly drumbeats with regards to reporting, data collection and markets opportunities
Engage directly with retailers to negotiate locations, trade terms, incremental visibility & evening that best serves the brands ambitions

Financials (P&L)

Define the SISO plan as well as the investment strategy & budget per market to deliver the target OP and MS aspiration of the brand
Ensure the proper and approved A&P spending and timely reporting by the agent (BA's, Bonuses, Commissions, Trade, POSM, Capex )
Handle ongoing negotiations and refinement of Price Structures, margins & other commercial conditions to elevate the brands profitability

Team Management

Coach and elevate the know how and technical skills of the sales coordinators within the team as well as cross functionally
Management of a local team: retailer manager, field coordinator and Beauty consultants
Build close relationships with brand managers and frontliners in the markets linked to KPI's and deliverables facilitating a better business performance

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