Sales, Marketing & Events Intern

The CARS Tour, a premier Late Model Touring Series, is currently seeking a motivated Sales, Marketing & Events Intern. This internship will support the execution of sales, marketing, and event initiatives that drive revenue growth, enhance partner value, and expand the visibility of the CARS Tour.

This internship is an ideal opportunity for a motivated student eager to gain hands-on experience in the motorsports industry. Interns will work closely with the Manager of Sales, Marketing & Events to assist in sponsorship activations, digital marketing campaigns, and live event operations, while developing practical skills in sports marketing, partner engagement, and event production.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Essential Duties and Responsibilities

• Assist in tracking and fulfilling sponsorship deliverables to ensure accuracy and timeliness.
• Help create partner recap decks, highlight reels, and reports that showcase activation results and ROI.
• Support hospitality, signage, branding, and activation logistics at events.
• Contribute to the development and execution of social and digital campaigns tied to partner activations.
• Assist with content planning and on-site content capture
• Help maintain brand consistency by supporting asset organization and style guide updates
• Provide on-site event support during race weekends including signage setup, hospitality, and activation spaces.
• Assist with event logistics such as hospitality, transportation, and vendor coordination.
• Support scalable activation programs and uphold professional presentation standards.
• Assist in researching potential sponsorship leads and gathering background for outreach strategies.
• Support the preparation of sales presentations and customized partnership proposals.
• Collaborate with internal departments and contractors to support marketing and event operations.
• Provide administrative support including scheduling, logistics, and documentation.
• Represent the CARS Tour professionally with partners, fans, and industry contacts.

Job Requirements

• Strong interest in motorsports, live events, or sports marketing.
• Excellent organizational and communication skills with strong attention to detail.
• Ability to work in a fast-paced, hands-on environment and collaborate with a team.
• Availability to work weekends and travel to select race events.
• Positive attitude, professionalism, and eagerness to learn.

SKILLS & ABILITIES

Education: Current student in marketing, communications, business, sports management, or related field
Computer Skills: Must be proficient in Microsoft Office Suite; familiarity with Canva, Adobe Creative Suite, or other design tools a plus.