Marketing Executive (Service Provider Onboarding)
Position: Marketing Executive
Department: Business Development / Service Provider Acquisition
Location: Ernakulam (with field travel across Kerala)
Reporting To: Operations & Automation Manager
Role Objective
To build a strong network of service providers and technicians (plumbers, electricians, carpenters, masons, painters, etc.) for the Fixorix platform by executing marketing campaigns, onboarding skilled workers, and ensuring continuous engagement.
Key Responsibilities
- Service Provider Acquisition
- Identify and reach out to local technicians & contractors through field visits, calls, and networking.
- Conduct presentations & explain Fixorix’s subscription model (Basic, Standard, Premium, Gold).
- Achieve monthly onboarding targets.
- Onboarding & Training
- Guide service providers in registration, KYC verification, and app usage.
- Conduct short orientation on the job booking process, payments, ratings, and customer policies.
- Support providers in activating their subscription plans.
- Field Marketing & Promotions
- Distribute brochures, posters, and digital ads in local shops, hardware stores, and communities.
- Organize small technician meet-ups/camps for bulk onboarding.
- Represent Fixorix at trade fairs, skill development centres, and associations.
- Relationship Management
- Maintain good relationships with onboarded service providers.
- Handle basic queries on payments, jobs, and subscriptions.
- Ensure active participation of providers on the platform.
- Reporting & Analytics
- Maintain weekly reports of new service providers onboarded.
- Share market insights on competitor pricing and technician expectations.
- Work closely with the Digital Marketing Executive to run targeted recruitment ads.
Key Skills Required
- Strong communication in Malayalam & English (Hindi/Tamil is a plus).
- Field marketing & telecalling skills.
- Ability to convince & negotiate with technicians.
- Basic knowledge of CRM, WhatsApp Business, and Google Sheets.
- Two-wheeler driving license preferred.
Qualifications
- Any Graduate (BBA/MBA Marketing preferred).
- 0–3 years of experience in field marketing, sales, or vendor acquisition.
- Fresher with good communication skills can also apply.
Salary & Benefits
- Fresher: ₹8,000 – ₹12,000 per month + Incentives per onboarding.
- Experienced: ₹15,000 – ₹25,000 per month + Incentives.
- Travel Allowance: Provided for field visits.
- Incentives: Based on the number of service providers/technicians onboarded monthly.
Growth Path
- Marketing Executive → Senior Marketing Executive → Area Manager → State Head (Service Provider Network).
Job Types: Full-time, Fresher, Freelance
Contract length: 24 months
Pay: ₹15,000.00 - ₹28,556.89 per month
Benefits:
Language:
Work Location: In person