Sales & Marketing Lead (Retail + E-commerce)

Job Title: Sales & Marketing Lead (Retail + E-Commerce) – Cotton Dimples**

**Location:** Karachi (On-site with flexibility)

**Experience Required:** 4–5 years (Female candidates preferred)

**Industry:** Fashion Retail, E-Commerce, Kidswear / Apparel

**Type:** Full-Time

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About Us**

Cotton Dimples is one of Pakistan’s fastest-growing baby & toddler clothing brands, now transitioning into **Designer Wear for Young Ones**. With physical stores in Lahore & Karachi and a strong e-commerce footprint, we are scaling aggressively and looking for a dynamic **Sales & Marketing Lead** who can take our brand to the next level.

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Role Overview**

We are seeking a **resourceful, creative, and growth-driven female professional** with 4–5 years of hands-on experience in retail fashion AND e-commerce.

The ideal candidate has worked in a **leading retail brand** (e.g., Khaadi, Outfitters, Ideas, Hopscotch, Nishat, Breakout, etc.) and is comfortable operating in a **startup-like, bottom-up environment** where she learns, builds, improves, and leads simultaneously.

You must be passionate about **sales generation, branding, content creation, META strategy, influencer marketing, retail activation, and customer experience** — and fully responsible for increasing Cotton Dimples’ top line.

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Key Responsibilities**

## **1. Sales Growth (Primary Responsibility)**

* Develop and execute monthly sales plans for online and retail stores

* Improve conversion rates across e-commerce, Instagram, and physical outlets

* Lead commercial planning: pricing, discounts, seasonal launches

* Monitor KPIs: ROAS, CAC, repeat customer rate, AOV, retention

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## **2. Digital Marketing & Content Strategy**

* Design and run high-performing Meta, TikTok, and Google campaigns

* Plan content calendars aligned with the Designer Kidswear positioning

* Coordinate photoshoots & video content (Sora/Gemini AI + real shoots)

* Liaise with economical freelancers for content creation and graphic design

* Manage social media pages, engagement, and paid collaborations

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## **3. Brand Building & Customer Experience**

* Create customer personas, refine brand positioning, and strengthen identity

* Build loyalty through storytelling, CRM, and customer retention strategies

* Work with store teams to deliver a premium “designer wear” in-store experience

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## **4. Retail Strategy**

* Plan in-store activations, seasonal displays, and visual merchandising

* Coordinate with retail managers for monthly footfall and sales targets

* Analyze retail KPIs and optimize product placement & inventory flow

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## **5. Experiential, ATL & BTL Marketing**

* Organize mall activations, pop-ups, daycare partnerships, mom-community events

* Plan ATL/BTL campaigns that elevate Cotton Dimples as a designer kidswear brand

* Build strong vendor relationships for economical marketing production

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## **6. Analytics & Reporting**

* Track and report performance of campaigns, store sales, and customer insights

* Use tools like Shopify Analytics, Meta Ads Manager, Google Analytics

* Produce weekly, monthly, and quarterly dashboards for management

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Requirements**

* **4–5 years experience** in marketing/sales at a leading retail & e-commerce brand

* Strong understanding of **fashion retail**, **kids apparel**, and **digital marketing**

* Ability to handle **brand positioning**, **campaign creation**, and **content direction**

* Excellent communication skills and leadership potential

* Comfortable working in a **startup environment** — hands-on, multitasking, proactive

* Must be resourceful with contacts for **content creation, influencers, production & marketing vendors**

* Strong analytical mindset: ROAS, CAC, funnel optimization, customer insights

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What Makes You the Right Fit**

* You take ownership

* You love building brands from scratch

* You learn fast, teach your team, and lift the organization

* You understand retail fashion + online performance marketing deeply

* You enjoy being part of a brand’s transformation

* Compensation & Growth

* Competitive market salary

* Performance-based bonuses tied to sales targets

* Opportunity to lead growing teams as Cotton Dimples expands

* Fast-track career growth in a creative, high-energy, entrepreneurial environment

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How to Apply**

Send your **resume**, **portfolio (if any)**, and **social media work samples** to:

[cottondimplespk@gmail.com](mailto:cottondimplespk@gmail.com)**

Job Type: Full-time

Work Location: In person