Salesforce Marketing Cloud Developer

• Setting up campaigns and communications (plans & schedules), Creating data segmentation and targeting based on the campaign requirements and available data extensions and data filters

• Scheduling and deployment of email marketing, SMS and Push Notifications using Salesforce Marketing Cloud and other available platforms for communication dispatch

• Monitoring and reporting on the campaign performance (communication performance) using SFMC and other platforms

• Working closely with IT team on any development, integration and other custom requirements required for campaign setup, dispatch, and reporting

• Create multi-market email templates using AmpScript

• Create customer journey based on Communication strategy on Salesforce Marketing Cloud (using Journey Builder/Automation Studio) and working with IT on any development and integrations

• Validate data points and quality to facilitate efficient customer communications

• Setup and validate Loyalty promotions on the loyalty tool to feed into customer journey (trigger comms) and campaigns comms managed via Salesforce Marketing Cloud

• Deliver on using A/B Testing and other metric for communication performance

• Monitor dispatch metric using key KPIs such as dispatch SLA, first-pass accuracy, on time delivery, time to market with %age accuracy

• Links and Landing Page management on Content Management System (CMS)