Salesforce Marketing Cloud Specialist

Greetings from LG Home Comfort..!

Company Description :

L.G. Home Comfort (LGHC) is a Canadian HVAC company that was established in 2017. With a family-run approach, LGHC extends that level of delicate touch to its customers and treats every home we walk into as if it were our own.

We started our Indian division, Knockout Agency in April 2024 to support our North American operations. It is located in the Boomerang Tower, Chandivali, Mumbai.

We are hiring for Salesforce Marketing Cloud Specialist

Job location :- Powai

Shift Timing :- 2.00 PM - 10.30 PM

Reporting to :- Marketing Manager

Position Overview
We are looking for an experienced Salesforce Marketing Cloud (SFMC) Specialist to design, implement, and optimize marketing automation campaigns. The ideal candidate will have strong hands-on experience in SFMC tools, integrations, and customer journeys, with the ability to collaborate across teams to deliver impactful marketing initiatives.

Key Responsibilities

• Design, build, and execute multi-channel customer journeys using Journey Builder, Automation Studio, and Interaction Studio.
• Manage email, SMS, push notifications, in-app messaging, and web personalization campaigns.
• Develop and maintain data extensions, audience segmentation, dynamic content, and personalization strategies.
• Write and optimize SQL queries, AMPScript, and Server-Side JavaScript (SSJS) to support data-driven campaigns.
• Create automated data imports, extracts, and data workflows to ensure data integrity and campaign accuracy.
• Build and maintain responsive email templates using HTML/CSS and ensure rendering across devices.
• Collaborate with CRM, data, and marketing teams to translate business requirements into SFMC solutions.
• Integrate SFMC with Salesforce Sales/Service Cloud, external systems, and APIs.
• Set up and manage preference centers, subscription management, and CAN-SPAM/GDPR compliance.
• Conduct A/B and multivariate testing to optimize campaigns for higher engagement and conversion.
• Monitor and troubleshoot deliverability, bounce rates, and inbox placement.
• Build dashboards and reports to track campaign performance, ROI, and marketing KPIs.
• Stay up to date with SFMC product updates, best practices, and industry trends.
• Train and support internal stakeholders in using SFMC features effectively.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Computer Science, or related field.
• 3–5 years of experience working with Salesforce Marketing Cloud.
• Proficiency in Journey Builder, Email Studio, Automation Studio, Audience Builder.
• Strong knowledge of SQL, AMP Script, and API integrations.
• Experience with data segmentation, customer lifecycle campaigns, and marketing automation.
• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Developer, Consultant) preferred.
• Strong analytical and problem-solving skills with attention to detail.
• Excellent communication and collaboration abilities.

Nice to Have

• Experience with Salesforce Sales/Service Cloud integration.
• Knowledge of HTML/CSS for responsive email templates.
• Exposure to other marketing automation platforms or CRM tools.

Thanks

Human Resources - Akshita Thappa
7400278555

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹60,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person