Scientific Engagement and Marketing Lead - Healthcare Diagnostics

ABOUT THE ROLE

We are seeking an experienced Scientific Engagement and Marketing Lead with a strong background in healthcare marketing and scientific event management to establish and lead our medico-marketing function and drive revenue growth. This role combines strategic scientific and marketing leadership with hands-on execution, with a particular emphasis on planning and executing high-quality scientific meetings, symposia, and educational programs for healthcare professionals.

As our first dedicated medico-marketing professional, you will build the function from the ground up, working closely with our sales team to increase our revenue within 12 months through HCP engagement, relationship building, and educational initiatives.

KEY RESPONSIBILITIES

1. Scientific Meeting & Event Management (60%)

Planning & Strategy:

• Design and execute annual calendar of scientific meetings, symposia, webinars, and educational programs
• Develop scientific agendas aligned with clinical priorities and our test menu capabilities
• Research emerging topics in diagnostics, genetics, and functional medicine relevant to target audiences
• Establish CME accreditation for educational programs with DHA/MOHAP where applicable

Speaker & Faculty Management:

• Identify and recruit key opinion leaders (KOLs), specialists, and subject matter experts as speakers
• Manage speaker relationships including invitations, briefings, and follow-up
• Coordinate speaker logistics (travel, accommodation, honorariums at fair market value)
• Develop speaker agreements ensuring compliance with UAE healthcare regulations
• Brief speakers on presentation requirements, timing, and audience profile

Event Production & Execution:

• Source and negotiate with venues, caterers, AV providers, and event suppliers
• Manage event budgets
• Coordinate all event logistics: invitations, registration, materials, signage, catering
• Oversee on-site event management ensuring professional execution
• Manage virtual event platforms for webinars and hybrid events
• Ensure compliance with all venue, safety, and regulatory requirements

Event Marketing & Promotion:

• Create event marketing campaigns including email invitations, social media promotion, and direct outreach
• Work with sales team to drive HCP attendance and maximize registration
• Develop post-event follow-up sequences to nurture leads and maintain engagement
• Measure event ROI through attendance, engagement, and subsequent referral patterns

CME & Compliance:

• Navigate DHA/MOHAP CME accreditation processes
• Ensure all scientific content is evidence-based and compliant with healthcare regulations
• Maintain documentation of educational program attendance and evaluations
• Ensure events comply with MOHAP Code of Ethics regarding HCP engagement

2. Marketing Strategy & Leadership (15%)

Strategic Planning:

• Develop and execute comprehensive 12-month marketing strategy aligned with revenue goals
• Define target HCP segments and create tailored marketing approaches
• Conduct competitive analysis and market research
• Establish marketing KPIs and tracking mechanisms
• Manage annual marketing budget

Brand Development & Positioning:

• Establish brand positioning as a center of excellence for advanced diagnostics and genetic testing
• Develop brand guidelines, messaging frameworks, and value propositions
• Oversee visual identity and ensure brand consistency across all touchpoints
• Position lab as thought leader in genetic testing and functional medicine

Partnership Development:

• Identify and develop strategic partnerships (insurance companies, corporate wellness, medical centers)
• Create co-marketing programs with partners
• Negotiate partnership agreements with legal and management oversight
• Manage partner relationships and measure partnership ROI

3. Sales Enablement & Support (15%)

Sales Team Collaboration:

• Develop sales enablement materials (presentations, brochures, battle cards, case studies)
• Conduct weekly marketing-sales alignment meetings
• Train sales team on new campaigns, messages, and materials
• Support major account pursuits with custom presentations and proposals

4. Digital Marketing & Content (10%)

Content Strategy & Creation:

• Develop content marketing strategy (blog posts, white papers, case studies, videos)
• Create educational content for HCPs on clinical utility of tests
• Write and distribute monthly newsletters and email campaigns
• Produce thought leadership articles and scientific summaries
• Oversee video production (lab tours, test explanations, HCP testimonials)

Digital Presence Management:

• Manage company website, HCP portal, and online test ordering system
• Execute SEO/SEM strategy to drive organic and paid traffic
• Lead social media strategy (primarily LinkedIn for B2B HCP engagement)
• Manage email marketing campaigns with segmentation and automation
• Implement and monitor LinkedIn advertising campaigns
• Track digital analytics and optimize campaigns based on data

Technology & Tools:

• Manage marketing technology stack (CRM, email platform, analytics, design tools)
• Ensure integration between marketing automation and CRM systems
• Generate performance dashboards and reports

REQUIRED QUALIFICATIONS

Education:

• MBA or Medical degree

Experience:

• Minimum 3-5 years of medico-marketing experience in healthcare, diagnostics, pharmaceuticals, or medical devices
• Minimum 2-3 years of hands-on scientific meeting/event planning and execution
• Proven experience in B2B healthcare marketing
• Demonstrated success in HCP engagement and relationship marketing
• Experience managing marketing budgets

Technical Skills:

• Expert-level event planning and project management skills
• Proficiency in digital marketing (SEO, SEM, social media, email marketing)
• Experience with marketing automation platforms (HubSpot, Salesforce, or similar)
• Strong content creation skills (writing, editing, presentation design)
• Knowledge of design tools (Adobe Creative Suite, Canva, or similar)
• Data analysis and reporting capabilities
• Social media management platforms (Hootsuite, Sprout Social, or similar)

Regulatory & Compliance:

• Strong understanding of UAE healthcare regulations (MOHAP, DHA, DOH)
• Knowledge of ethical guidelines for HCP engagement and medical marketing
• Experience navigating CME accreditation processes
• Understanding of pharmaceutical/medical device promotional codes (IFPMA, EFPIA principles)

Industry Knowledge:

• Understanding of diagnostic testing, laboratory services, and healthcare delivery
• Familiarity with genetic testing, functional medicine, or advanced diagnostics (preferred)
• Knowledge of UAE healthcare ecosystem and market dynamics
• Understanding of B2B healthcare sales cycles and decision-making processes

KEY COMPETENCIES & PERSONAL ATTRIBUTES

Core Competencies:

• Scientific Event Management Excellence: Exceptional ability to plan, organize, and execute professional scientific meetings from conception to completion
• Attention to Detail: Meticulous approach to event logistics, timelines, and deliverables
• Project Management: Strong ability to manage multiple projects simultaneously with competing deadlines
• Stakeholder Management: Skilled at managing relationships with KOLs, speakers, vendors, and internal teams
• Strategic Thinking: Ability to connect marketing activities to business outcomes
• Data-Driven Decision Making: Uses analytics to optimize campaigns and demonstrate ROI
• Cross-Functional Collaboration: Works effectively with sales, operations, and clinical teams

Personal Attributes:

• Self-Starter: Proven ability to build marketing functions from the ground up
• Entrepreneurial Mindset: Comfortable working in a startup-like environment with limited resources
• Results-Oriented: Track record of meeting and exceeding marketing and revenue goals
• Excellent Communicator: Superior written and verbal communication skills in English
• Professional Presence: Confidence to interact with senior physicians and healthcare executives
• Adaptable: Flexible and responsive to changing business needs and priorities
• Culturally Aware: Understanding of UAE business culture and healthcare environment
• Ethical: Unwavering commitment to compliance and ethical marketing practices

LANGUAGE REQUIREMENTS

• English: Fluent/Native (required) - written and spoken
• Arabic: Professional proficiency will be a plus

TRAVEL REQUIREMENTS

• Local travel within UAE required (visiting clinics, venues, events): 20-30%
• Occasional regional travel for conferences/training: 5%
• Valid UAE driver's license preferred

WHAT WE OFFER

Compensation & Benefits:

• Competitive Salary based on professional experience.
• Annual performance bonus
• 30 days annual leave
• Mobile phone and laptop
• Health Insurance

Career Growth:

• Opportunity to build and lead marketing function from scratch
• Potential to expand team (add Digital Marketing Specialist within 12-18 months)
• Exposure to senior leadership and strategic decision-making
• Career advancement as company grows

Work Environment:

• Dynamic, fast-paced healthcare environment
• Collaborative culture with direct access to leadership
• Autonomy and ownership over marketing strategy
• Opportunity to make significant impact on business growth

Job Types: Full-time, Permanent

Pay: From AED1.00 per month

Application Question(s):

• Mandatory Questions: What is your age?
• Mandatory Questions: What is your gender?
• Mandatory Questions: What is your nationality?
• Mandatory Questions: Do you have minimum 3-5 years of medico-marketing experience in healthcare, diagnostics, pharmaceuticals, or medical devices? YES or NO?
• Mandatory Question: Do you have minimum 2-3 years of hands-on scientific meeting/event planning and execution? YES or NO?
• Mandatory Question: Do you have strong understanding of UAE healthcare regulations (MOHAP, DHA, DOH)? YES or NO?
• Mandatory Question: Do you have understanding of diagnostic testing, laboratory services, and healthcare delivery? YES or NO?

Education:

• Bachelor's (Preferred)

Experience:

• medico-marketing in healthcare: 5 years (Required)
• hands-on scientific meeting/event planning and execution: 3 years (Required)