Se. Performance Marketing Executive

About Us:

Kaarwan is an ed-tech platform dedicated to empowering architects and civil engineers through specialized programs, certifications, and learning opportunities. We are looking for a Sr. Performance Marketing Executive who can drive growth through data-driven paid marketing campaigns and lead our performance marketing initiatives.

Key Responsibilities:

● Plan, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads with a strong focus on lead generation.
● Strategize and manage e-commerce + lead generation campaigns, with lead generation being the core area of focus.
● Optimize campaign performance metrics (CPL, CAC, CPP, CPM, ROAS) through bid strategies, audience segmentation, and funnel optimization.
● Monitor daily campaign performance, analyze data, and generate actionable insights.
● Create detailed reports and dashboards in Excel/Looker Studio to present to the co-founders and management.
● Collaborate with design, content, and product teams to deliver impactful creatives and landing pages.
● Stay updated with industry trends, platform updates, and best practices in digital advertising.
● Take ownership of campaign strategy while leading and mentoring a small team of performance marketers.

Requirements:

● 1–3 years of hands-on experience in Meta Ads, Google Ads, and LinkedIn Ads.
● Proven track record in lead generation campaigns (mandatory) with working knowledge of e-commerce campaigns.
● Strong understanding of performance marketing terminologies: CAC, CPL, CPP, CPM, CTR, ROAS, etc.
● Advanced proficiency in Excel for campaign analysis, reporting, and forecasting.
● Experience in creating and presenting marketing reports for leadership discussions.
● Strong analytical mindset with the ability to derive insights from data.
● Excellent communication skills and ability to work closely with senior leadership.
● Prior experience in leading or mentoring a team will be a strong plus.

What We Offer:

● Opportunity to work directly with the co-founders and shape the performance marketing function.
● A fast-paced, growth-oriented, and collaborative work environment.
● Exposure to large-scale ad spends and high-impact campaigns.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Provident Fund
• Work from home

Application Question(s):

• Do you have Ed-tech Experience?
• Are you comfortable working from office?
• Are you a immediate joinee, Max 15days?

Language:

• English (Preferred)

Work Location: In person