Search Engine Optimisation

Job Title: SEO Associate

About The Role

We are seeking a passionate and results-driven SEO Associate with at least 1 year of hands-on experience in on-page, off-page, and technical SEO. The ideal candidate understands evolving SEO practices, including AI-driven search, LLM optimization, and algorithm updates , to strengthen our online visibility, enhance domain authority, and drive qualified organic traffic.

Key Responsibilities

• Off-Page SEO & Outreach
• Develop and execute link-building strategies to acquire high-quality, relevant backlinks from authoritative websites.
• Conduct outreach campaigns to bloggers, publishers, and influencers for guest posts, brand mentions, and collaborations.
• Create and promote shareable content (case studies, listicles, infographics) to attract organic backlinks.
• Engage with online communities and forums to boost referral traffic and brand credibility.
• Monitor backlink profiles via Ahrefs or SEMrush, identify toxic links, and maintain a healthy link ecosystem.
• On-Page SEO
• Optimize web pages, blogs, and landing pages for targeted keywords and improved readability.
• Implement internal linking and enhance site structure for better crawlability and user experience.
• Craft optimized meta titles, descriptions, and schema to increase CTR and SERP visibility.
• Technical SEO
• Conduct comprehensive site audits to fix crawl, indexation, and performance issues.
• Implement canonicalization, hreflang tags, and localization for multi-regional SEO.
• Ensure AI and LLM-friendly structured content delivery for enhanced discoverability.
• Optimize website speed, mobile responsiveness, and structured data to meet Google’s Core Web Vitals.
• Keyword Research & Content Planning
• Perform in-depth keyword research using Ahrefs, SEMrush, Keyword Planner, and AnswerThePublic.
• Identify primary, secondary, and long-tail keywords aligned with business goals.
• Optimize for Answer Engine Optimization (AEO) and AI Overviews (SGE) through conversational and question-based queries.
• Map search intent and entity relationships to improve contextual SEO performance.
• Identify content gaps and new opportunities through competitor and trend analysis.
• Track keyword performance and adjust strategies to maintain or improve rankings.
• SEO Trends & Algorithm Monitoring
• Stay updated on SEO trends, algorithm changes, and AI-driven search evolution.
• Experiment with AI and LLM tools (ChatGPT, Gemini, Claude) for content ideation and competitor benchmarking.
• Apply prompt engineering, semantic SEO, and entity mapping to enhance LLM interpretability.
• Adapt strategies based on Google SGE and other emerging AI search models.
• Content Creation & Optimization
• Create, edit, and optimize SEO-friendly content that aligns with brand tone and user intent.
• Collaborate with content and design teams to ensure consistent messaging and brand voice.
• Measure and improve content performance using analytics insights.
  
  

Requirements

• 1+ years of proven experience in SEO (on-page, off-page, and technical).
• Strong knowledge of Google Search Console, Analytics, SEMrush, Ahrefs, Screaming Frog, and AI-based tools.
• Familiarity with AI-driven search trends, LLMs, and their impact on modern SEO.
• Excellent analytical, communication, and writing skills.
• Ability to manage multiple projects independently and collaboratively.
• Strong problem-solving and decision-making abilities with attention to detail.
  
  

Preferred Skills

• Working knowledge of AEO (Answer Engine Optimization) and semantic search.
• Basic understanding of HTML, CSS, and structured data markup.
• Experience in content planning, digital PR, or outreach campaigns.
  
  

Why Join Us

• Opportunity to work with cutting-edge AI and SEO tools shaping the future of search.
• Exposure to diverse global SEO strategies and multi-regional campaigns.
• Collaborative, data-driven work environment focused on growth and innovation.