Search Engine Optimization Analyst II - Client Success

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com

Content Optimization Strategist – SEO
Compensation: $60,000 – $70,000 annually

About the Opportunity
We’re looking for a skilled Content Optimization Strategist – SEO to join our team. In this role, you will be responsible for developing and executing strategies that improve website organic search rankings (SEO) tied to our VehiclesForSaleNearXXX launches. Your work will help maximize website traffic, conversions, and overall visibility across major search engines.

This position blends technical SEO expertise, content optimization, and cross-team collaboration to deliver measurable results.

What You’ll Do

• Conduct keyword research and develop optimization strategies

• Execute on-page and off-page SEO tactics

• Analyze campaign data and track performance across organic and paid channels

• Make data-driven adjustments to improve results

• Manage and optimize campaigns through proprietary SEO marketing platforms

• Collaborate with Account Management and Sales teams to align strategies with client KPIs

• Monitor real-time search trends and integrate findings into campaigns

Position Requirements

• 3+ years of hands-on experience in digital advertising optimization

• 2+ years of digital marketing, analytics, and reporting experience

• Google Analytics Certification required

• Strong knowledge of SEO best practices, search engine algorithms, and analytics tools (e.g., SEMrush)

• Advanced Excel and data analysis skills

• Ability to work with developers to enhance user experience and site visibility

• Excellent communication skills to explain technical concepts to non-technical stakeholders

• Strong organizational and critical-thinking skills

Key Skills & Competencies

• Technical Expertise: SEO, content editing, analytics, attribution

• Data Analysis: Interpreting complex data sets and KPIs

• Collaboration: Work effectively across Account Management, Sales, and technical teams

• Customer Focus: Understand client goals and deliver ROI-driven strategies

• Adaptability: Stay current on evolving search trends and new technologies

About You

• Bachelor’s degree in Business, Marketing, Advertising, or related field

• Self-motivated, detail-oriented, and highly organized

• Strong problem-solving skills and ability to thrive in a fast-paced environment

About Us
At LOCALiQ, we value innovation, collaboration, and work-life balance. Our mission is to help local businesses grow online through smart, data-driven marketing strategies. We’ve been recognized by Google as a:

• Quality Account Champion (North America)

• Innovation Champion (Canada)

With headquarters in Woodland Hills, CA, and Frisco, TX, we operate in more than 35 locations worldwide, including the U.S., Canada, India, Australia, New Zealand, and Brazil.

LOCALiQ is proud to be an equal opportunity employer.