Search Engine Optimization Specialist

Medcare MSO is a leading medical billing and revenue cycle management company, dedicated to optimizing healthcare providers' revenue streams. We are looking for a Senior SEO Executive who can take our digital presence to the next level with advanced SEO strategies and data-driven decision-making.

Position: Senior SEO Specialist

Shift Timing: 07:00 pm-04:00am

Location: MMalam, Lahore

Key Responsibilities:

• Develop and execute advanced SEO strategies to improve organic search rankings, drive high-quality traffic, and boost conversions.
• Lead on-page and off-page optimization efforts , including content structuring, technical SEO, and backlink strategies.
• Conduct in-depth keyword research, competitor analysis, and market trends evaluation to inform content strategy.
• Perform comprehensive website audits to identify and resolve SEO issues related to crawling, indexing, site speed, mobile-friendliness, and Core Web Vitals.
• Implement technical SEO best practices , including structured data markup, schema implementation, and canonicalization.
• Optimize content and landing pages to improve E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) for better search engine rankings.
• Monitor and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Develop and oversee link-building strategies to improve domain authority while adhering to ethical SEO practices.
• Stay ahead of Google algorithm updates and industry trends to ensure continued search engine visibility.
• Collaborate with content, development, and digital marketing teams to align SEO efforts with business goals.
• Provide training and mentorship to junior SEO team members.

Requirements:

• 3-5 years of proven experience in SEO, preferably in the healthcare or medical billing industry.
• Deep understanding of Google ranking algorithms, search intent, and white-hat SEO techniques.
• Expertise in technical SEO , including website architecture, page speed optimization, structured data, and JavaScript SEO.
• Strong experience with SEO tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog, and Surfer SEO.
• Familiarity with content marketing, CRO (Conversion Rate Optimization), and local SEO strategies.
• Knowledge of HTML, CSS, JavaScript, and CMS platforms (WordPress, Webflow, etc.).
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and leadership skills.